Roku, Inc. showcased its first custom NewFront IAB at Chelsea Factory in New York. As #1 in America* with 61.3 million active accounts in Q1 2022, Roku introduced new ad solutions to create a better TV advertising experience for marketers in the streaming decade.
According to Nielsen, streaming TV caught up with pay TV’s legacy in weekly reach among adults 18-49 in the US for the first time in Q1 2022. To help marketers accelerate the transition to streaming TV at this Upfront, Roku announced innovation on The Roku Channel, Roku Brand Studio, and OneView.
“Our mission is to create a better TV broadcast experience for everyone,” said Alison Levin, vice president of ad revenue and marketing solutions at Roku. “Marketers are turning to Roku for data, trading, and measurement tools they can’t find anywhere else to accelerate the shift from advertising dollars to streaming TV. That breakthrough, TV starts here.”
Highlights of Roku’s NewFront offering include:
The Roku Channel
The Roku channel offers free and premium entertainment on the Roku platform, creating a better TV viewing experience. Roku Channel was one of the top 5 channels on the Roku platform in the US thanks to active involvement in billing and streaming hours in Q1 2022.
Studio Brand Roku
Award-winning Roku Brand Studio creates a better TV storytelling experience for marketers that goes beyond traditional TV commercials. Roku announced:
- “The Short List”, in collaboration with Reese Witherspoon’s Hello Sunshine, will feature brands of 12 short films in four genres – Drama, Comedy, Documentary, and Animation – all created by the most promising and diverse new minds in entertainment.
- “Roku Recommend” returns for a second season on The Roku Channel in September. Roku also revealed an exclusive partnership with Variety to share Roku’s top 10 polls every month.
- Weekly shows help viewers find the best in streaming pop culture (“The Pop-Off”), social media trends (“In Case You Missed It”), and fun DIY projects (“Live and Let DIY”).
About Roku, Inc.
Roku pioneered TV streaming. We connect users to the streaming content of their choice, enable content publishers to create and monetize large audiences, and provide advertisers with unique opportunities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and certain countries through direct retail sales and licensing agreements with service providers. Roku TV™ models are available in the US and select countries through licensing agreements with OEM TV brands. Roku is headquartered in San Jose, California, USA.