LinkedIn has decided to limit the reach of different types of posts in users’ feeds. It also agreed to update the algorithm and content rating to ensure users are more relevant in their feed.
Currently, LinkedIn users are bothered by irrelevant, political, engaging, and low-quality content. Users have also been observed searching excessively. Therefore, LinkedIn will provide platform users with control over their preferred content choices to achieve the targeted approach.
For the past six consecutive quarters, LinkedIn has seen an uptick in engagement growth. And as the pandemic subsides, LinkedIn interactions seem to be getting more popular. However, as the platform caters to the attention economy, it is used for growth hacks and algorithmic manipulation to extract maximum performance from the content. While these practices may be considered reasonable to achieve brand awareness goals, when they become the trend followed by the masses, these tricks negatively impact the user experience.
LinkedIn has started making the following changes to their feeds.
What users can control:
“I don’t want to see” option: Users can disable irrelevant content from your stream if they find it. The three dots of a post also allow users to comment on that post.
“I don’t want to see political content” option: As suggested, users can flag and search for political content to watch. This option is currently offered to users in the United States.
In the LinkedIn blog post for these recent updates Linda Leung, director of product management at LinkedIn, says:
“We’ve heard from some of you who don’t want to see political content. To fix this, we’re testing a way to allow you to reduce political content in your stream. Right now, we’re just testing this. In the US, we may, based on feedback received, further develop the functionality and expand it to more regions and languages.