A New Platform Designed to Change the Way Top Brands and World-class creative
Today we launched Togetherr™, a new platform to build world-class creative teams and connect them with leading global brands and agencies. Designed and built by Fiverr (NYSE: FVRR) and supported by leading visionaries, the platform uses proprietary technology, Creative Genome, to build award-winning teams from a unique pool of creative talent. These teams are selected and combined to support brands and agencies with specific projects and campaigns.
The world of advertising has undergone major changes in the last few decades. The emergence of new digital platforms, media fragmentation, and the rise of tech giants, e-commerce and science-based marketing have all had a dramatic impact on brand-agency relationships. It has now also affected how creative people feel about working for agencies, ultimately impacting the results of the marketing and advertising campaigns. Clients, creatives, and agencies are now looking for better ways to work.
“Long before the pandemic, our industry was stuck in a rut, slowly stifling the creative energy and ambition that once defined our industry, the notary model (AOR) based on robust containers, inflated scores, overhead and complex processes. , do not meet the needs of today’s customers. Customers need much more for less and faster. Trying to meet these needs without altering the complex system of our industry has led to discouragement, lack of courage, lack of enthusiasm, and myopia. We are our creative icons, our assistants, and our storytellers. Creatives were boosted from our industry and customers are now looking elsewhere. Over the past two years, our clients have learned that they can find creativity elsewhere and produce better faster campaigns.”
-Amir Guy, Managing Director of Together.
With major new marketing channels continuing to influence the industry, brands are rethinking how to maximize creative output in the simplest of ways, said Micha Kaufman, CEO of Fiverr. Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things have always been done, you realize that talent can be found everywhere, on a global scale. You also realize that diversity, which is so essential to creativity, really becomes possible when you go beyond the old constructs. Today, leading brands often develop their creative skills in-house and need easy ways to integrate them on a project-by-project basis with external independent talent and micro-agency.
Togetherr builds on Fiverr’s longstanding mission to revolutionize the way the world works together. This innovative new platform focuses on talent and creativity, leveraging technology powered by a state-of-the-art AI engine to help leading brands engage and manage top independent creative teams to achieve their design goals.
The creative genome
Talent on Togetherr is verified manually and through Creative Genome’s powerful technology to ensure customers have access to the best and brightest in the industry. The platform’s creatives have won awards, worked on campaigns for some of the world’s top brands such as Nike, Coca-Cola, HBO, Apple, and Netflix, as well as agencies, and received accolades from peers, clients, and peers. All of these data points are collected by Creative Genome to bring together the best teams to ensure brands work with the most optimized teams possible, something no agency in the world can deliver.