Comcast Advertising announced the relaunch of its industry-leading multimedia solutions that enable US advertisers to buy premium TV commercials for national audiences on all screens, including cable, digital, and connected (CTV) TV under the AudienceXpress brand. FreeWheel Media, FreeWheel’s multimedia solutions team, will now be commercially available under the AudienceXpress brand.
Comcast AudienceXpress automates how advertisers reach audiences on screen and offers several standout features, including:
- The ability to measure and report campaigns in near real-time
- Integration with leading MVPDs, giving advertisers excellent predictive visibility and instant coverage of over 300 million consumers across all 210 DMAs
- Use select audience data from Comcast, as well as real estate and third-party data, to target the right audience with linear ads and CTV
- Advanced attribution and incremental reach solutions to understand your campaign performance.
“AudienceXpress offers premium on-screen TV advertising to advertisers,” said Brian Wallach, head of revenue at AudienceXpress. “Additionally, decisions are driven by high-quality data that helps us plan better, measure more accurately, and most importantly, help our customers respond to these results. At AudienceXpress, as the name suggests, we deliver constantly and quickly updated results on audience distribution and performance, adjusting where necessary to maximize success. †
In the background, Comcast acquired AudienceXpress in 2015 along with the parent company VisibleWorld. The tech company, whose assets are hosted on FreeWheel, was one of the first to bring data and automation to linear TV advertising purchases.
“Our advertising technology has improved tremendously over the past few years and the AudienceXpress name perfectly reflects the match between our solution and the growing need for advertisers to easily reach specific audiences, not just demographics, on all screens,” said Pooja. Midha, executive director of growth at Comcast Advertising. “That’s exactly what this solution does. AudienceXpress enables advertisers to reach their target audiences with the premium inventory at scale with a glove service and industry-leading delivery rate. In a complex and fragmented market, AudienceXpress provides access to instant, simple and scalable to the premium TV audience that matters.”