We’ve all heard, “Why should I bid for my brand if I’m at the top of organic search results?” The truth is, if you don’t bid on your brand terms, you’re leaving the door open for your competitors to bid on your brand for very cheap CPCs. If you focus on just one strategy (for example, just PPC or just SEO), you’re missing out on the value that using PPC and SEO can combine with your marketing strategy. These two channels can not only help you dominate your brand’s story but coordinating them will pave the way for SERP dominance on high-money keywords for your business!
All digital marketing strategies work together to increase visibility, but PPC and SEO are the avocados and they’re digital marketing free! They are made to work together. Increasing visibility combines these two strategies in the digital trifeta. While purchased, owned and paid media are important to digital strategy, PPC and SEO affect all levels of digital marketing clutter.