Whether you want to increase your brand awareness, build professional relationships, or generate leads on social media, using LinkedIn sponsored content is key. LinkedIn is the # 1 social media platform for content delivery, making it invaluable as a B2B advertising platform. Whether you’ve been involved with sponsored content or not, it’s easy to see the value of using paid advertising to reach LinkedIn members. What you may not know is how to create an effective Sponsored Content strategy to reach the right members with the right content at the right time. Fortunately, in just two weeks, you can start working on a sponsored content strategy geared towards reaching the audience most important to your business. In this 2-week planner, we walk you through the steps to develop a tailor-made and strategic advertising strategy for Linkedin. At the end of this 14-day guide, you will know how to effectively engage users, build relationships and lead superior quality with Linkedin.