Case Study: Search Ads campaign

IIHM, is a leading chain of hospitality and hotel management schools in India and South-East Asia.

Challenges:

– Quantity and quality of leads were not up to the standard.

– Cost Per Acquisition was also quite high at the starting of the project

Solutions Metrics:

– Social Media – Facebook, Twitter, Instagram

– Paid Ads- Search, Remarketing, Profile Targeting on Facebook with priority on Search Ads

– Asset management included a website, social profiles, adding new pages to the website

– Enhancing Tracking and Analytics – Helped the client set up effective tracking via tools like Google Analytics, Search Console, AdWords, Facebook Insights, etc.

– Search Ads for Lead Generation, created 4 different landing pages, improved reach multifold, improved conversion rate, improved CPA, and total lead generation.