– Defined content marketing strategy to deliver better results with organic and referral traffic to the target-specific landing pages present in the website.
– Set up a proper CTA plan.
– Changed the tracking methods to measure the organic conversions, implemented Google Analytics.
– Fixed the issues of website design & content presentation.
– Introduced best practices along with the implementation of new strategies for Google AdWords campaigns.
– Restructured the existing campaign and ad groups.
– Introduced remarketing campaigns to re-engage existing visitors and drive conversions at a lower cost.
– To introduce location extensions with ads, in order to pool in targeted local customers.
– Competitor analysis for landing page improvement suggestions and new ad ideas.
– Regularly monitored and optimized the campaigns in order to drive more leads at lesser CPC & cost per lead.
– Started ad campaigns in Bing which recorded a comparatively lesser Avg. CPC than Google AdWords. – Paid advertising for driving more conversions.