Landing pages have become an important part of digital marketing. Marketers now spend many hours planning, building, and testing different landing pages. However, despite their popularity and the number of resources invested in them, landing pages do not always perform as expected by marketers.
If you want to break your landing page conversion goals, you need to do everything right: technical implementation, promotion, design…
Top five landing page design elements
Before examining some examples of landing page inspiration, let’s take a look at a checklist of five design elements that you just need to add to be successful.
Landing pages are an extension of your brand and therefore should reflect your unique personality. This means that they must literally follow your brand and style guidelines.
Especially when marketers need to run a lot of business, many of them tend to view landing pages in minutes and ignore branding guidelines. This can cause inconsistencies, confusing your visitors and decreasing your results.
The vast majority of communication with the brain is visual. In a millisecond, your visitors process your landing page and start making unconscious assumptions. Knowing this can take advantage of the way potential customers see your site in their favor.
Don’t fall into the trap of creating a royalty-free image and thinking it is good for a landing page. Take the time to find visual aids that will make the right impression on visitors. A / B also tests some options.
A clear call to action
Your landing page exists primarily to do one thing: transform your visitors and generate more directions. That’s why it’s so important that your call to action is clear and effective.
Your call to action can make or break your landing page, so make it important.
It is also known that when a merchant writes “Click here” for a CTA, a cute puppy is sad for a while.
A robust shape
The shapes may seem simple, but there is a lot to consider when creating your own shapes. You need to make important decisions, such as which fields to include, where to place the form, whether to include mandatory fields and more.
If you give your forms the love and attention they deserve, you will not be able to frustrate visitors. There is nothing worse than creating a landing page and driving traffic to it, only to be disappointed with a defective form.
Social proof sections have become a staple on landing pages, and with good reason – testimonials can significantly increase conversion on landing pages. In fact, it is such an expected event that your visitors will notice when it is missing.
If marketers are unable to include a social proof section on their landing page, their conversion rates will suffer.
The 5 best practices for a landing page design that can be applied today
There are some examples of great landing pages, right? We saw some of the best, but what does that mean? What do you need to do to repeat their success?
Here are five best practices that you can apply to your next landing page.
Implement interactive content
Interactive content is an effective way to engage visitors and inform them about your product or service. In fact, 93% of marketers agree that interactive content is effective in educating customers.
There are tools that marketers can use to create interactive content. Calculators, questionnaires, and interactive videos are listed as some of the most effective types. With all the options available, it can be difficult to decide. However, you need to prioritize and use the combination of content that best suits your audience.
You can’t neglect copy
Landing pages are often beautiful, and we write here how the most impressive images compare to the text. But your copy is still critical.
Your images are meant to engage and attract your visitors, but ultimately, visitors will want to read and learn more about your product or service. Therefore, it is necessary to involve the writers to create an extremely effective text.
Your copy must be sharp and easy to read – every element of your landing page must convert your visitor.
Your form should work correctly
Leaving the landing page can be frustrating and there are a few main reasons why. However, one of the main culprits is a low-quality mold.
Run a thorough test to ensure that your module is not affected by these problems:
- Very complicated fields
- Lack of error orientation
- Lack of logical sequence
- Labels that disappear
These are just some of the biggest problems that can frustrate your visitor and lead them to look for an alternative. Use collaboration tools to collaborate on your landing pages to resolve these issues before publishing.
Engage your visitors above the fold
As marketers, we probably know better than anyone the speed with which the average user browses the Internet. You only have a few seconds to get their attention and share your message, so engage your visitors right away.
Use the right tools
There are high-quality landing page tools and web design software. These tools provide features like WYSIWYG editing, templates, and more.
However, it is important that you make the right choice – there are slight differences between these landing page creation tools and this can affect your ability to create a high-quality landing page. Do your research and you will have the best chance of success.
Of course, there are many things to consider when designing your landing pages, but it is worth considering the impact that these details can have on exchange rates.