A company can use several tools to expand its business, but a marketing automation package in the company’s sales process is one of the most essential options.
Marketing automation offers several ways to optimize your marketing efforts, make your job less tedious, and allow your team to focus on what really matters.
So do you need automation? The short answer is yes. But if you are not convinced that marketing automation tools can transform your business, this article will show you the main ways in which automation configuration programs are your perfect business partner.
What is a marketing automation tool?
In its most basic form, a marketing automation tool is a technology designed to help companies manage their campaign marketing across multiple channels (for example, email, social media, text, the Internet).
An automation tool can be used extensively, from generating nutrition and nutrition goals to scoring, targeting, and improving the overall customer experience. It can handle repetitive large-scale tasks, allowing your company to solve higher-order problems, reducing the amount of human error and manual work.
You can also plan a strategy and set up automated workflows based on your marketing and sales strategy and the customer information you already have. As the customer journey progresses, the tool sends relevant and timely automated communications that match specific customer actions or milestones. Also, these workflows can be changed from the beginning or adjusted at any time for the best results.
Why does your company need a marketing automation tool?
One team, one goal
If your company’s sales and marketing teams don’t match, implementing a marketing automation tool can be a way to fix it by expanding a proverbial olive branch.
An automation tool encourages teams to join forces on important details, such as qualifying for “Qualified Leader” status, as well as other important business goals and efforts. Both teams can then spend more time devising strategies to increase conversion rates.
The facts do not lie: the use of marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in total marketing costs.
Human error occurs naturally when sales and marketing teams are involved in manual tracking and other activities. But thanks to marketing automation tools, you can keep track of countless hours, send timely and relevant messages, and potentially do more with less.
By eliminating the repetition of sending emails, texts, publications, and individual messages, your team is free to manage larger projects and prioritize creative activities that can provide more requests and keep customers engaged.
A better customer experience
Marketing automation tools have the ability to reach customers in different ways through different channels, creating a unique and personalized experience for them. It can also be used to adjust the customer’s reach, for example, to send emails, depending on characteristics or behavior.
Other uses include tracking and monitoring the channels that a customer uses to contact and track interaction history, providing a seamless experience that changes from team member to team member.
Better lead generation
Lead production is critical to the growth of a business, but many adjustments are needed to turn a lead into a successfully transformed customer. It can be useful to use a tool to automate the creation process. Pre-planned workflows allow you to send personalized messages to your directions based on where they are in your pipeline.
Automation can also improve your follow-up through automated responses and give your team time to focus on your overall strategy, encouraging more promising prompts.
Automation provides a richer and more detailed map of your customers’ behavior, further influencing and improving the content you offer them.
Better data for smarter decisions
Have you ever wanted to read your customers’ minds? With the help of a marketing automation tool, you are one step closer. Easily collect valuable data about your customers and measure the KPIs of your automation efforts to see if your hard work is paying off. The right software can also generate automated reports and evaluate your data, enabling you to gain insight into what parts of your process need to be revised. Best of all, automation software can help you predict customers’ future behaviors and desires, providing the best times and methods to market to them.