In marketing, the biggest challenge is getting your message and marketing campaigns to reach the right target audience. To do this, you need to know where your locations are and this is possible with smartphones today.
Reach consumers’ hearts
Like it or not, nowadays customers use their smartphones (and other mobile devices) to check in when they are in a certain location, such as a restaurant, building, or something. They also use smartphones to search for nearby businesses. Google My Business, Facebook Places, Yelp and Zomato are arguably the 4 biggest names in this segment.
How will it affect your business?
The comparison is simple. With location-based marketing, you get a better, more effective reach. In addition, you can also measure the effectiveness of this marketing tool for your business. With location-based marketing, your customers will know what you have to offer, where your exact location is, and how to contact you. On the other hand, you can contact them about special offers or offers for a limited time, as it is already in your area.
Figures don’t lie
Location-based marketing has grown very quickly in recent years, mainly because consumers rely on online applications to decide where to go in a particular place:
Yelp reportedly had more than 160 million reviews in 2018, of which more than 70 million unique visitors were received on the mobile platform.
Facebook reported an average of about 1.5 billion daily active users in 2018.
How does it work?
Location-based marketing is also known as geo-targeted marketing or location-based marketing, where your marketing messages can reach customers (or potential customers) who are physically close. This is done by connecting to smartphones (and devices) through the services provided by local companies. These companies specialize in providing this information via GPS or other types of data services. Including:
Google My Business – The largest search engine in the world, has an overview of your company profile and is integrated with Google Map.
Facebook for Business: The login feature is one of the most popular and well-known. When someone “makes a reservation” for your business, you get more visitors and considerably increase your reach.
Zomato – a web-based service where customers give ratings and reviews, especially for restaurants. With each review, a page is generated by Zomato and becomes the basis for customers looking for an A&B point in certain areas.
Yelp – Like Zomato, Yelp works the same way, but it covers several business areas, such as medical services, beauty salons, laboratories, etc.
Advertising.com.my/shop: a platform for all types of local advertising platforms.
Who should use it and why?
The most suitable companies to use for location-based marketing are small and medium-sized businesses that rely heavily on their physical stores to operate. It helps businesses in a number of ways, including:
- Cheap: it’s cheap and sometimes even free.
- Target audience: A great way to reach your target market, as they are in the same place.
- Comments: When your customers rate your service, you can rate what they’re looking for and what they’re looking for. Not all reviews are good and this is where you can make improvements.
- Leads: new leads are generated and more awareness is created among those looking for similar businesses.
- Performance: You can measure the success (or failure) of your listed company.