Why Does B2B Marketers Need an Agile CMS?

What is an agile content management system (CMS)? What are the main components? And why is an Agile CMS essential to ensuring timely and continuous experiences across all channels for B2B businesses?

B2B organizations are often trapped in autonomous content systems. As a result, they may have issues with redundant, outdated, or incomprehensible content that can ruin their organization. And it makes it even more difficult for marketers to communicate with potential customers promptly across multiple touchpoints and channels.

While headless content management systems are designed to overcome these obstacles, unfortunately, they have gotten worse in some cases. This CMS met the developer’s needs by separating front-end experiences from back-end content storage; however, the marketing team lost control of the experience creation process due to newly introduced developer bottlenecks.

Fortunately for B2B marketers, a new type of CMS is evolving and creating and removing the limitations of the headless CMS.

Forrester coined the term “Agile CMS” to describe this type of CMS. Delight and align IT, teams and marketers, with a common set of tools and shared goals.

Agile now replaces headless.

What does Agile mean to B2B marketers?

It is designed to be used by multiple teams in an organization, it provides fast iteration to meet content management needs to generate seamless perspectives and experiences across all channels.

The need for an agile approach is driven by rapidly changing audience expectations and the need for internal tools that support and improve the results of successful collaboration.

What elements should your Agile CMS contain?

According to Forrester, an Agile CMS must contain the following four components; each is important to the needs of B2B marketers and developers.

  1. The Content Center

Content Hub is a single repository for anyone working with standardized content, such as marketers, campaign managers, and content authors. It’s the only place where the marketing team can find and manage all the content.

  1. Collaboration and planning tools

Collaboration and communication are essential for using agile methodologies, and they also extend to building an Agile CMS. Take advantage of feedback and communication opportunities and best practices among all stakeholders, enabling collaborative planning of new content and experience projects.

  1. Content Services

Embracing headless fundamentals, an agile CMS provides API-first content services to create, manage and scan content at scale, driven by intelligence and governance.

  1. The development platform

Agile CMS is still evolving, as is the need to provide flexibility in front-end technology options and extend content management interfaces for marketers and/or developers. An agile CMS is clean and fits into a B2B company’s existing technology stack.

Conclusions for B2B Marketers

So what should marketers consider in an Agile CMS?

  • Determine whether the CMS to be evaluated contains all four of the following items.
  • Consider a single content spot designed to simplify content collaboration, scheduling, and workflow, reducing the time and time it takes to enjoy it.
  • Confirm that the proper planning and collaboration tools are available to support content production for the business.
  • Make sure the CMS is designed for professionals and developers.

While it can be difficult to keep up with evolving conditions and technologies in the CMS space, one thing remains the same: B2B marketers need to reach their customers and prospects wherever they are, anytime, with compelling content that makes the business encourage customer loyalty.

Therefore, a CMS that can effectively support these efforts is needed; an agile CMS is designed for this.