For companies to acquire and stay relevant, they have to consider different types of marketing strategies. Any marketing strategy can communicate the benefits and features of a product to a target market.
- In determining your target audience, the first step in developing an appropriate marketing strategy is to know your target audience. Are these players between 15 and 25 years old? Target the Cricket fans from 21 to 30 years old?
- Creating a Psychological Process Profile Second, you must create a hypothetical psychological process that a buyer of your product will perform as a result of your marketing efforts.
- Connect a type of marketing strategy. Choose a type of marketing strategy that you think will have the most positive impact, based on your understanding of your target audience and the process by which you want to guide them.
- Evaluate your efforts based on any information available through your marketing methods, evaluate whether your assumptions were correct and respond accordingly.
Types of marketing
- Traditional marketing
Traditional marketing refers to the promotion of the brand in any type of channel that existed before the advent of the Internet. Because information was not so easily accessible and readily available, most traditional marketing relied on outbound tactics, such as print, TV ads, and billboards.
- Outbound marketing
External marketing refers to intrusive promotions, such as print ads, TV ads, unsolicited phone calls and emails. This marketing method is called “exit” because the brand conveys its message to all consumers to increase awareness, whether they need it or not.
- Inbound Marketing
Inbound marketing, on the other hand, focuses on attracting customers rather than interrupting them. Most inbound marketing tactics fall under digital marketing, as consumers have the ability to search online as they progress up the buyer’s journey (more on that later).
The goal of inbound marketing is to create valuable experiences that positively impact people and your business in order to draw prospects and customers to your site with relevant and useful content. Once there, contact you using conversational tools such as email and chat and promise lasting value. Ultimately, he delights them by still acting as an empathetic advisor and expert.
- Digital marketing
Digital marketing is the opposite of traditional marketing which uses technology that traditionally did not exist to reach audiences in new ways. This type of marketing includes any marketing activity that uses an electronic device or the Internet. Companies use digital channels such as search engines, social media, emails, and other websites to connect with current and potential customers. We describe some of them in more detail below.
- Marketing for research
Search engine marketing, or SEM, includes all activities to ensure that your company’s products or services are visible in search engine results (SERPs). When a user enters a specific keyword, SEM will make your business appear as the top search result. Both types of SEM include search engine optimization (SEO) for organic search results and pay-per-click advertising (PPC) for sponsored SERPs.
- Content marketing
Content marketing is an essential tool in inbound and digital marketing because it is content that allows the public and even search engines, such as Google, to find the information they need on the Internet. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content sources such as tools, e-books, or webinars.
With content marketing, the goal is to help your audience on the buyer’s journey. Before they are ready to buy, first identify your buyer’s FAQs and common concerns. Then create an editorial calendar to help you create and manage your content. It also helps to have a content management system to facilitate publication.
- Social Media Marketing
Social media marketing creates content to promote your brand and products on various social media platforms, such as Facebook, Instagram, Linked In, and Twitter. Remember your audience when creating content. No one has access to social media looking for something to buy, so think about the types of content that are useful, informative, fun, and/or engaging. Your unique content should be tailored to the specific platform you are sharing it on to help you grow your post.
To facilitate the publication of content on platforms, there are several social media tools that simplify the process.
- Video marketing
Video marketing is a form of content marketing that uses video as a medium. The idea is to create videos and upload them to your website, YouTube, and social media to increase brand awareness, drive conversions, and close transactions. Some video marketing programs allow you to analyze, simulate and evaluate prompts based on your activities.
- Voice marketing
Voice marketing uses smart speakers such as Amazon Alexa and Google Home to educate people and answer questions about their areas of interest. Optimizing your site for voice search is a lot like optimizing organic search, but you can also get creative by creating a Google action or Alexa skill.
- Email Marketing
Email marketing involves sending educational or entertaining content and promotional messages to people who volunteer to receive communications from you. Its main goal is to deepen your relationship with the customer or prospect by sending them personalized marketing messages. If you take this idea further, you can also use email marketing to provide clues with content that will take them on the buyer’s journey.
Ultimately, you want to choose what works best for your buyers, niche, budget, and resources. It’s up to you to stay on top of current trends and use the knowledge to come up with your marketing plan.