Although research experts determine the best strategies for organizing a website’s ranking, most of that work is done by web developers.
This means that the success of your website depends on maintaining a positive working relationship between the two teams. This relationship is important when things are going well, but crucial when things go wrong.
“Make friends with your web designer” is smart advice for an SEO professional.
This article will cover some of the best practices that require effective collaboration between SEOs and their friends on the web development team.
- Write unique title tags
Title tags look simple, but they are important in SEO.
A good, well-optimized title tag can be useful for search engine rankings; an attractive title tag can also have a big impact on the number of people who can click on the result (click through rate or CTR). Creating a well-crafted header can force more people to click.
And because Google tries to classify the content according to the user’s intention, removing both from the list can increase ratings and also user engagement.
Your web developer can help you implement changes to a website’s title tags, especially if you’re doing a bulk update.
- Tips for writing title tags
Writing title tags is a mix of art and science. You want the title to give Google a clear direction and at the same time encourage users to click on your site. I discovered some tricks that speak for humans and robots.
- Use numbers whenever possible
Numbers can be from dates to dates. The reason numbers work so well is that our brains are trained to look for different things. In a sea of letters on the SERPs, a number is likely to stand out.
- Sit down (but not too much)
SEOs generally recommend using 50 to 60 characters in your title tags. The reason: for example, if you only have “Home” as the title of your home page, you are not occupying properties on the SERP, nor are you giving Google or users an idea of what you are doing.
- Use action words
Marketing rule number one? Make a call to action. And title tags are part of your search engine marketing plan. Tell users what the next step should be when they get to the page. You guide the user and, at the same time, expect him to do something: act.
- Provides fast loading times
Load time affects web page search results, although it hurts slower sites. If you have a fast or medium website, it can’t differ much in terms of pages and rankings.
That said, the speed of the site has a big impact on user behavior – for every extra second it takes for your site to load, you can expect to lose a large percentage of visitors. Remember anyone who sees your site on the Internet slow, on the subway, or with 48 browser pages open.
A website’s speed is only a small part of Google’s algorithm, but it is an excellent measure of overall success.
- Ability to enlarge pages
Both the throughput and the perceived speed of the page are affected by a variety of factors, many of which are at the mercy of the web developer.
Page optimization is definitely one of the places where SEO analysis and development actions are needed.
Compress images as much as possible (without sacrificing quality)
When adding images to a website, it is tempting to use only the source file, but these files are usually very large. Most photographic devices take pictures for printing; in other words, it is not intended for small screens.
With that in mind, image compression can be performed quickly and easily without compromising image quality.
- Use HTTP / 2
With HTTP / 2 connections, you can get a lot of responses over a connection. It is different from a traditional HTTP protocol, which requires separate requests for each response. If you have 30 images or videos on a page, you will usually need 30 requests to the server to receive the content. HTTP / 2 minimizes your requests and makes them more efficient.
- Create a mobile-friendly site
Google takes the phone seriously.
More than half of Google searches take place on a mobile device. Therefore, Google offers a small advantage for mobile-optimized locations. The cell phone is no longer something that webmasters can ignore.
Many people don’t realize that Google generally determines their rankings based on the mobile version of their site, not the desktop version. Providing a good experience on mobile devices is a challenge for consumers and Google. No one likes to upload a restaurant menu on a poorly designed mobile site, and because the search engine wants to better serve users, it rewards sites that offer the best user experience.
Site options optimized for mobile devices
There are two options for mobile-optimized sites: responsive sites or individual mobile sites.
- Responsive sites
A responsive website presents itself in a single domain and the design responds based on the device and the size of the screen on which it is loaded. When using a responsive website, make sure that all buttons are large enough, that all content is accessible, and that navigation is easy to use.
- Separate mobile subdomains
A separate mobile site is often a subdomain used by companies to host a simplified version of their desktop. Be warned, however, individual sites for mobile devices may be corrupted in the ratings. To properly manage an individual mobile site, it must contain the same information as the main site, the structured data must be correct and the same metadata must be available.