We all know pain – look at a blank page and wait for inspiration to come.
The ultimate goal of “Ideas” seems confusing, something you will almost have to achieve in the distant future. Also, you are under pressure from bosses and set deadlines and goals, nothing helps with the first obstacle: getting started.
Packed with techniques, processes, tips, and tricks, this final guide discusses and explains what it takes to capture, create, explore, refine and implement these seemingly illusory ideas.
- Don’t waste your first thoughts
It may sound crazy, but it is important to record your first thoughts about an idea when you realize you need to think about it. Your initial response, trends, and associations with atopic are recent only once, so get ready to talk about it.
- Release the pressure
You do not win the jackpot the first time. You should also avoid getting too attached to your first idea. The reason mind maps are so popular is that you can target quantity, not quality – just show them without judgment and see what you have. So you at least wrote something.
- Get inspired
The ideas usually come from experiences. What we know – what we read, observe and consume – affects all of our ideas. That’s why you’ll feel more comfortable with the underwear you like than the underwear you don’t like.
How do you take a bunch of partially elaborated ideas and turn them into one that is strong in its own right? If you have a mind map in front of you, look for the best idea and number it in sequence. For example, select the top 10.
From there, spend your time developing your mind to see what legs you have. If you can’t expand an idea beyond an extra line or two, you probably won’t get very far. This does not mean that they have to be complicated; the simplest ideas are usually the best.
Simple: can you summarize your idea?
This is not to say that your idea cannot be complicated; instead, the main elements must work together without gaps in the story.
- Unexpected: do you think you saw this idea? If so, throw it out. If the idea doesn’t seem original to you, it won’t excite the audience, as they too will feel that they’ve probably seen it.
- In concrete terms: are you 100% sure from all angles? You don’t need to know the pros and cons of each aspect of the idea at the beginning, just eliminate all the boring elements to make sure it works.
- Credible: is your idea reliable? Make sure your idea turns into nonsense: you have to be concrete and reliable.
- Emotion: does your idea evoke an emotion? Emotions make your audience care; So make sure that your idea is right for you, regardless of how you try to set the final goal.
- Story: are you telling a story? Storytelling is an old way of involving someone. If your idea can tell a story, it helps people get involved.
How to fix it
If you are tired of thinking about a subject and are having a hard time coming up with an idea, stop. Stop trying and do something else. Walkthrough the park, make a beer, take a shower, and talk to someone about something completely strange.
Of course, what you can do to divert your attention depends on where you are – an inspiring bathroom is not always available – but you are doing something else that may be good for you when you revisit it.
There are also many ways to get an idea. You don’t have to think about something big and connect the dots in your head. Mix it all up with brainstorming formats that can work: videos, infographics, and social media contests. Changing the “packaging” of how you see the result can refresh things.
- Present a daily stand-up
Give your team just five minutes each morning to summarize the most important tasks of the day, review them, and then come up with some quick ideas. You can even turn it into a competition to see who has the worst idea so that those who come later are guaranteed to be better.
- Create an idea cabinet
Keep a continuous document where people can write their thoughts and ideas. Not only do you have a record, but you also see each other’s processes and develop, whether or not you have time to sit down and discuss. Looking at other relevant ideas also helps as inspiration for when you need an idea, but feel that you are alone.
- Save the deleted files
Save when browsing the internet and find something interesting: a campaign you like, an unusual format, and interesting information. Create a file where you collect all the gold pieces you can get, even if it’s just a marker on your computer, so you can have something to be inspired when the rainy day arrives.
Infinite ideas, infinite possibilities
There are no limits to the generation of ideas. There are no limits to how you create one, the methods you use, and where you need to be to get there. And although you usually have an information session, this should not limit your ideas. The only limits are the limits that exist in your mind beforehand because of what you have seen before. Forget everything you know and let your imagination run wild.