The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

Last year, global consumer spending on app stores was $ 101 billion and consumers spent an average of nearly three hours a day on mobile devices, checking emails, ordering dinner, using sharing apps, hitchhiking, a flight schedule, or watching your favorite shows.

The implications of the rapid adoption of cell phones and their control over the consumer’s focus on business are significant. Mobile devices have quickly become the platform that will accelerate their growth, but the lack of suitability will leave your business a remnant of the past.

For experienced marketers, product managers, investors, and executives, a comprehensive, data-driven mobile strategy is no longer a best practice; instead, it is in

The bottom line is that cell phones are the primary channel for consumers in almost all demographics, allowing them to connect anywhere, anytime and fueling a generation change that has changed the consumer landscape.

The cell phone and the additional information it provides about consumers should form the basis of any company’s entry strategy into the market.

Taking things a step further on mobile, strategies often differ between the app and the mobile web.

The importance of a harmonious mobile strategy

Neither the mobile app nor the mobile web alone provides a foundation for an effective mobile strategy. The two must work together.

The mobile web is especially important to launch a wide network to spark interest in your brand and provide a way to direct users to your app, where consumers can have a simpler, more personalized, and powerful experience.

When mobile web and mobile app experiences are connected, marketers can create deeper connections and more touchpoints to drive sales and increase customer loyalty.

Relieve major pain points with mobile apps and web data

The transition to a business model focused on mobile devices can present growing challenges. You may not know what your customers really want in a mobile environment, or if you do, you may not know exactly how to give it to them.

Without the complete mobile image, it can be difficult for marketers to address key issues and challenges, such as mapping mobile referral traffic, decoding the overlap of mobile apps and web users, and understanding the role that each channel plays in their marketing strategy Go-to-market. Without mobile web and app data, you wouldn’t know which partner is referring to the most web traffic, whether that traffic turns into app downloads, how engaged these app users are, and under what circumstances a user interacts with the Internet. And application.

Therefore, it is imperative not to rely solely on mobile applications or data from the mobile Internet. With a more holistic view of the user experience, marketers can evaluate actions and determine whether marketing campaigns are achieving their goals, such as improving the brand experience or qualifying leads with good intentions.

The secret is to use each of its respective strengths inherent in the application and the mobile web to serve customers where they are and offer a winning experience. An important part of evaluating these data is to make a comparative comparison. You need a unified data source for the mobile web and apps if you want to make meaningful conclusions about how the two relate and affect your business.

Mobile: the most important channel in the world

Never before have marketers had permanent access and connected to consumers in a highly personalized way. The fact that more Internet traffic and advertising spending have shifted to mobile devices is proof of the shift in consumption: the mobile phone is really the first screen.

Having a holistic mobile strategy consisting of the web and the app is the key to marketing success. The world has ended the digital transformation. With today’s consumers in mind, mobile transformation is necessary.