Target Tourists through Paid Ads

The tourism industry is rich and inspiring, full of cultural knowledge, shared experiences, and career opportunities for marketers.

It is true. The tourism industry we know today is largely created by advertisers. Before the 1920s, travel was a luxury available only to the wealthy. However, with the introduction of paid holidays in the 1930s, travel has become part of normal Americans’ lives.

Advertisers quickly followed suit, and Americans saw advertisements for tourists in their favorite print newspapers and magazines, making travel one of the most popular experiences in modern life.

Today, there are more trips available than ever before. Trains, planes, and speedboats allow you to travel anywhere in the world in one day.

However, modern consumers do not seek inspiration from printed magazines. Nowadays, if you want to talk to your biggest customers, you need to do so online.

  1. Use a geographic goal

The tricky thing about creating great travel ads is that your target audience is usually all over the world.

You can show ads in any country in the world, but it will consume a lot of your budget.

Instead, try showing your ads in specific locations where you know there are likely to be similar audiences. This is called geo-targeting and helps you determine where your ads are showing to maximize your marketing budget.

  1. Target Certain Interests

Another way to deliver accurate ads to your target market is to focus on the user’s interests, not their location.

This can help you show ads to people who are already interested in similar experiences or services that you can offer.

  1. Offer to sell

It is always a good idea to offer discounts, business packages, and promotions for your travel ads.

The biggest trend in your searches? People are looking for affordable vacations and business ideas said Bing and quoted by the Search Engine Journal.

Special offers, family vacations, and quick sales can be great incentives for potential travelers looking to explore their next vacation.

In addition, discounts and offers are a great way to present your offers to a new audience and, hopefully, retain more loyal customers.

  1. Anticipate your questions

Good customer service starts with understanding the customer’s needs and wants.

To provide a truly exciting experience that improves customer retention, anticipate customer inquiries, and include this information in your travel ads.

You can also advertise convenience services, such as proximity to public transportation, which you can walk or use on city passes for attractions.

  1. Use photos and videos

Tourism is all about experience and there is no better way to showcase your exclusive offer than using video and photo resources.

Visual content in marketing campaigns can help you connect with your audience and help them imagine what it is like to visit your website.

You can use photos, videos, and images in your travel ads to send this message.

If you use videos and images in your travel ads, make sure they are contextually clear. Do not post a photo of a waterfall if you are promoting a kayak tour. If your tourist ad includes a video of a white sand beach, you must also include information about your hotel or service to attract the most qualified leads.

  1. Research Your Past Guests to Target a Specific Audience

Market research is essential if you want to read your audience’s attention.

If you want to create really effective tourism advertising, you need to know who your previous guests are, what they brought you, and how to make them more like them in the future.

  1. Use remarketing

As we discussed earlier, the best customers are regular customers because they cost less to maintain and allow you to better predict your profit in the future.

According to research , increasing customer retention by 5% can increase profits by 25%. This is a criterion that is worth pursuing!

How can you get more long-term customers and maximize your marketing budget when creating travel ads?

The secret is to invest in remarketing campaigns. It allows you to connect with people who are already interested in your service or position and offers the opportunity to re-engage them in your business.

Make sure to do your research when promoting tourist ads.

  • If you see a customer returning to your site multiple times, now may be a great time to offer a discount option or promote your free services.
  • You can also target customers who have taken specific actions, such as purchasing a tour pass or joining your direct mailing list.
  • Remarketing strategies can help you increase your revenue and sales and build a stronger list of repeat customers.
  1. Enjoy user-generated content

User-Generated Content (UGC) can help you get more shares, likes, and engagement with your audience using your influence.

In tourism advertising, user-generated campaigns are a great way to get your brand’s message across to an interested audience.

People love to post photos and videos of their travels, so why not use this trend to your advantage? In addition, it is a cheap advertising method that does not exceed your budget.

  1. Direct Traffic to Landing Pages

It is important to target your tourism ads on your website or other conversion points to take them to points of sale.

Creative landing pages are a great way to personalize user journeys and improve the performance of your travel ads. Landing pages provide additional opportunities to communicate your unique points of sale, such as free services, licenses, or upcoming experiences.

  1. Use Bing

Travel and tourism are global phenomena, so don’t get stuck with just one search engine to help your campaigns.

Bing is widely used by audiences worldwide, especially when it comes to travel.

Setting up ad campaigns on Bing is generally cheaper than ads on Google. While performance standards are not that high, it’s worth investing a small budget on Bing so you don’t miss out on new audiences.


As more and more people search online for vacations, experiences, and activities, the importance of strategic tourism marketing will only increase.

Successful tourism ads use all aspects of the conversion funnel to better communicate with your diverse audience. Audience segmentation, visual content, remarketing, landing pages, and user-generated content help attract audiences from around the world to your destination.