SMS Marketing, Explained.

What is SMS Marketing?

SMS marketing, also known as text messaging, is a method by which companies and organizations send special offers, coupons, promotions, alerts, and more through signed and consent-based text messages. These messages are limited to a maximum of 160 characters.

What is consent-based marketing?

Consent is a form of marketing in which customers give explicit consent to be marketed. This can be done through an online registration form, competition registration, or by sending an SMS with a specific keyword for a shortcode.

Interrupt marketing is just the opposite. Marketers try to interrupt everyone, hoping to force an advertisement or offer to the consumer. This alternative marketing license has become a common form of advertising, as we all deal with unwanted messages daily.

How exactly does license-based marketing break this scale? This only happens through marketing aimed at people who have shown a specific interest in certain messages. That is why SMS marketing is so effective. That said, let’s talk about why texting is so powerful.

Why SMS Marketing?

Based on consent.

As we discussed in the previous section, you can only send text messages to customers who have chosen to communicate with you. This makes your marketing lists extremely targeted, as they include customers who want to sponsor your business, usually on a regular basis.

It is a mass communication tool.

Almost everyone has a cell phone. All of these phones can receive text messages. SMS marketing allows you to contact subscribers with the click of a button.

It’s straightforward.

SMS messages are sent and received in seconds. Consider how powerful it is on its own. This allows you to determine the exact time and date when customers read your promotions.

Benefits of SMS Marketing

The benefits of SMS marketing are many and depend on the industry in which you work and how you plan to use it. Below are some of the most common benefits that marketers and entrepreneurs experience from using SMS.

  • Increase the number of visitors to your company
  • Increase your sales and customer base
  • Reward loyal customers by creating new customers
  • Create a stronger personal bond with your customers
  • Communicate with customers immediately
  • The customer knows your company
  • The customer is not forgotten due to the lack of marketing reach

Basic SMS Marketing Knowledge

What is a keyword?

A keyword or “text word” that the SlickText team refers to is a unique word for your business or organization. Each keyword represents its own list. For example, if you have a sporting goods store that sells skis in the winter and bicycles in the summer, consider ‘SKI’ and ‘BIKE’ as two different keywords and encourage customers to sign up for lists that will wake them up for you. People opt for SMS marketing programs by sending an SMS with a keyword to join.

What is a shortcode?

A “shortcode” is a 5- or 6-digit phone number designed especially for business use and large text messages. It is regulated by a much higher standard and is maintained as “long codes”, which are normal 10-digit phone numbers. These numbers are shorter so you can easily remember and type. All SMS marketing programs must use access codes to avoid legal implications for the service provider and the company that sends the text.

What is an Auto-Reply?

An autoresponder, also known as an autoresponder, is an automatic text message sent to a subscriber after a text message is sent with your password to a specific password. To confirm your subscription, automatic responses usually indicate that you have successfully subscribed to a text marketing list. In this message, you can offer subscribers an incentive to subscribe and inform them how often they will receive messages or to unsubscribe.

What is SMS spam?

In its most common form, spam consists of unsolicited and/or unsolicited messages received from someone who has never chosen to receive them. Spam comes in many forms. Some of the most common reports are likely to be known, including emails and unsolicited calls.

In addition to legal penalties, sending spam messages can seriously damage your company’s reputation and brand image. Spam is not a problem for you and your company, as long as you follow a fundamental rule: market only the people who choose it.

Who uses SMS marketing?

Companies and organizations in many different sectors use SMS to communicate with customers and/or employees. If you work in an industry with recurring customers or in an organization that needs to reach large numbers of people with updates and alerts, SMS is a powerful tool for you.


As you can see, SMS marketing campaigns are a great way to expand your brand, helping you to connect directly with your customers. Repeating the look on your phones keeps you present in their heads.

If you follow best practices and use SMS when they have the greatest impact, you can significantly improve your ROI.