Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

Keyword research is undoubtedly one of the (if not the most important) SEO activities (search) of SEO, especially to find the right keywords.

To streamline the process, arm yourself with powerful keyword research tools.

  1. Rank Tracker

Rank Tracker (from my company) is a proven tool that can handle anything related to keyword research. It includes one of the largest keyword databases, 23 keyword tools (including Google Ads Keyword Planner, Search Console, and Google Analytics), and 7 keyword research methods.

Using automated keyword research methods and related queries, you can collect many long-tail keywords and track search trends in your niche. To make your keyword list 100% complete, check the keyword combination form to see all possible keyword combinations and misspelled variations of your keywords.

  1. Google Ads Keyword Planner

Our second reliable Google Ads keyword planner is the second search tool that most marketers have heard of when not in use. Now the tool can be used on its own.

All you need to do is enter up to ten initial keywords (or a URL) and the tool will quickly provide keyword suggestions along with the following:

  1. Google Search Console

The second Google tool on the list is Search Console. Unlike Google’s keyword planner, Search Console allows you to collect keywords that people type into Google to access your web pages. You can also download a report from the Content keywords section to see what keywords are used in your content and how they’re doing in search results.

  1. Google Trends

The third tool that Google is developing on our list is Google Trends. And while it’s not a classic search term, the tool does an excellent job of analyzing search trends and the popularity of certain keywords. The popularity point is the ratio between the search volume for a search query and the sum of the search volumes for all possible searches. It ranges from 0 to 100, with 100 points being awarded to the most popular keywords.

  1. Keywords Everywhere

Keywords Everywhere is a free extension for Chrome and Firefox that allows you to instantly see the exact search volume, cost per click, and keyword competition data on 16 different sites, including Google Search, Keyword Planner, Google Search Console, and much more.

  1. Answer the Public

Audience Response is a comprehensive keyword research tool from Google, making it brilliant for enriching your list with tons of long-tail keywords. It is also a great tool to understand what people are typing on Google and also to get new ideas for content.

Also, the tool offers very popular questions, keywords are mixed with different prepositions and 20 related searches are offered, all in attractive visualizations (which you can save on your computer). Finally, you have a very versatile list of keyword suggestions.

  1. KWFinder

KWFinder is a powerful keyword research tool that specializes in finding keywords that are easy to rank. In addition to providing related keywords, autocomplete suggestions, and frequent searches, it also shows your exact search volume, CPC, and competition level. The advantage of KWFinder is that it calculates the keyword’s difficulty, which indicates how difficult it will be to classify a specific keyword.

On the other hand, as KWFinder is essentially a paid tool, you can access a very limited number of keywords in the free version.


This is our list of the top seven free keywords. It allows you to compile a complete list of keywords (especially in combination) and does not cost a penny. Feel free to check them out and choose the one that best suits your needs and goals.