Marketing Tips worth Stealing From Small-Company Marketers

Take a page from the small business marketing book and you will be surprised at the results.

Are there things that these small business marketers do, in some cases out of necessity, that we should all consider incorporating into our routines? Is their excitement something we can all learn from?

The report found that these marketers are more likely to do the following than we are.

  1. Learn to use more technological tools

Overall, 92% of marketers surveyed reported spending time learning at least one new technology per year. Those who work for small businesses are likely to learn more tools than those who work for larger companies.

It is smart to be a professional willing to learn at least the basics of new and popular technologies. You increase your usability in your current job and have a potential advantage in future job searches.

  1. Focus consciously on fewer projects

Surprisingly, rather than being overwhelmed, small business marketers say they are deliberately dealing with a limited number of projects – probably what they know they can do. They also think they are less likely than marketer’s at large companies to get involved in distractions that keep them from completing tasks.

Practice saying “no” as needed and setting reasonable deadlines. Of course, you want to be known as a marketer who can ‘do anything, but it is important for your common sense and the quality of your work that you define protocols and limits that prevent you from being exploited by other departments and colleagues.

  1. Meet people outside your company in person to exchange ideas

In many cases, small business marketers have no other marketers to work within their offices; if you want to mess with another marketer, look elsewhere.

Find a network marketing event near you, sign up for a conference or have a coffee with a marketer. Sometimes talking to other marketers in your industry is great, but you will also benefit from exchanging ideas with those who are doing something completely different from you.

  1. Make individual connections with people outside the company to exchange ideas

If you don’t have time to meet other marketers outside your company, you should at least contact a marketing colleague regularly to exchange ideas – to be each other’s sounding board. You have to generate insights and ideas.

If you don’t know other marketers well enough to talk to them on the phone, you need to find a trusted friend who is willing to listen to your current challenges and perceptions and negotiate yours.

Even if their work has nothing to do with you – engineering, banking, or even baking – you will be amazed at the power of honesty, openness, brainstorming, and finding solutions.

Add it to your calendar and treat it like any other important conference call.

  1. Participate in mentoring relationships

The most experienced marketers we interviewed said they were involved in mentoring. Logical: as a student, you are challenged, guided, and inspired (preferably at least); as a mentor, you get new perspectives and feel useful.

SoulCycle CEO Melanie Whelan also recently discussed how it is driven by a generation of the millennium! She wants to see the world around her from the perspective of the millennial generation.

What do you not like?

If your company doesn’t offer a formal mentoring program, you can still build fruitful relationships for both parties. (Or maybe you can help start a formal mentoring program!) If your company already offers a program, sign up and participate.

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We challenge you to consider adopting these habits from retailers. They discover something good!