Marketing for Food & Beverage Industry

     If you want to gain a competitive advantage in an industry so dominated by giants, paying for ads is not enough. You cannot compete with immeasurably large marketing budgets.

How competitive is marketing in the food and beverage industry?

Bringing a new food and beverage company to the market can be challenging. This is not because you don’t have many marketing options, but because competition in the high-spending sector makes it almost impossible to stand out from the crowd.

Instead of advertising, we can focus on inbound marketing tactics that will make customers look for you, visibility in an industry so focused on brand awareness. Inbound marketing involves creating a blog and social media content, which depends on customer requests to find the brand or product they are looking for.

  1. Differentiate your brand

If you want to replicate the success of innovative food companies like Beyond Meat, you need to differentiate your brand in a rapidly changing market.

There are so many unique ways to do this, but the first step is to always understand your customers and their needs.

From there, you can discuss some ideas to differentiate your brand. One of the best ways to get started is to see what other thriving companies have done to succeed.

“What makes it weird?”

Being weird hasn’t always been a good thing, but nowadays it’s necessary for new businesses in the food and beverage industry. Starting a business a little strange and a little misunderstood is no longer a bad thing.

A unique and consistent marketing strategy

What if your company is unique, but you still can’t differentiate your brand? You can always change your marketing tactics.

  1. Use influencers to increase your social media presence

Using social media influencers to increase your followers and engagement is a proven tactic. There is a reason so many influencers post pictures of their food: they are being paid.

  1. Contact food and drink bloggers to promote your product

If social media is doing well, you can also try to contact bloggers or food or drink reviewers. Offering only free samples can often lead to a review

  1. Posted in online publications to improve your backlink profile

Accessing online publications to publish informative articles may not be good for your food or beverage industry, but it certainly can.

In fact, there are two basic benefits to publishing articles in online food publications. First, get exposure to an authorized and trusted medium that improves brand awareness. Second, you get external backlinks that increase your site’s domain authority, improving your search engine ranking.

The benefits of the site include:

  • Free specialized content for your readers

The benefits for the peanut butter business include:

  • A link to their website to improve SEO
  • Positioning as an expert in the sector
  • Referral traffic
  • Brand awareness
  1. Use Google’s free SEO tools to improve your online presence

Spirits sales are expected to account for between 20 and 15-20% of total sales in the U.S. food and beverage industry by 2025. If you want to protect these customers online without relying on paid advertising, you need SEO.

Search engine optimization, or SEO, is the process of increasing a website’s visibility on search engines. Combine content marketing, digital PR, technical SEO, keyword research, local SEO, and more to drive more organic traffic and turn you into paying customers.

With online sales of food and beverages growing by 21% per year, it is essential to have a prominent position in search engines for specific keywords.

Google Search Console

Google Search Console does everything from optimizing your site’s content to notifying you about site crawl issues.

The free Google tool is mandatory for all sites. A modern online presence is essential, especially for food and beverage companies, and Google Search Console will help you track traffic statistics and technical issues.

  • Submit site maps and unique URLs that search engines can crawl.
  • See which searches are attracting visitors to your site.
  • Analyze your site’s impressions, clicks, and ranking in Google results.
  • Check your website’s ownership.
  • Optimize and improve your “best results” to protect rich blocks.

Google Analytics

It is difficult to know if your marketing efforts are really paying off without finding relevant KPIs. With Google’s free analytics tool, you can track the performance of your marketing efforts, product sales, and more.

Conversion reports, customer behavior reports, mobile app visitor reports, and Google Analytics provide a lot of useful data.

In fact, Google keeps the public looking for products and services similar to yours on mobile devices and computers using cookies so that you can target your marketing or advertising efforts to specific users.