How Your Business Can Win at Voice Search

The word represents the biggest change in the way people search since the advent of mobile devices.

Just a decade ago, the concept of controlling technology with your voice alone was science fiction. Today it is an easily accepted part of our daily lives.

Most consumers’ first foray into voice search comes with the launch of Siri’s iPhone in 2011. Today, Siri, Alexa, and Cortana are fighting against our attention, and the growing market for smart speakers includes competition for whom to stop. Includes Google (Home), Amazon (Echo), and Apple (HomePod).

Companies can prepare for the future through digital knowledge management

Consumers were quickly involved in voice search, but companies were less prepared for the implications. In the past, when a consumer searched the Internet for something like “the best pizza in my area,” the results of the list included a series of blue links on a page.

When consumers ask this question for voice-activated services, such as Google Assistant, Siri, or Alexa, the result is usually just an answer, the answer that the search service considers the best result. This means that if a deal is not the first answer, you run the risk of not showing up and losing transactions.

Here are three steps your company can take to stay competitive in the world of smart services, voice search, and artificial intelligence:

  1. Take control of your digital knowledge. The basis of any voice search strategy is to organize and centralize all public facts about people, products, and places. It has a central information source for easy updates and consistency. Technology alone does not meet this basic need. Also, good people and a good process must work together.
  2. Actively manage the facts of your business. Companies are dynamic, as are the facts about them. Store changes, seasonal changes, special offers, and closing times are accompanied by a constant flow. This means that brand recognition is not a completed project; must be done continuously.
  3. Integrate internal systems and publish your digital knowledge. After organizing all the important facts you want to know, publish about the services your customers are using. This includes websites, speech equipment, applications, and even your own website. Providing the most accurate and up-to-date information anywhere is critical to an excellent consumer experience.

Follow the language of the conversation

The move to voice search also means that if companies want to be considered the best voice call provider, they need to ensure the search engine’s confidence with the correct information presented consistently.

Search engines don’t work miracles, however. If the content is hidden or difficult to discover,

Understand the customer journey

Companies must understand the customer’s journey to thrive in today’s environment. It goes beyond the main search results for the selected keywords. In voice search, contextual relevance is critical. To be successful with voice search, companies must understand and significantly represent the contextual moments that exist for an individual.

Ultimately, a brand’s ability to understand these contextual moments, map them out in a meaningful way and then effectively publish relevant digital knowledge will determine the success of voice research.

Prepare your company for the future

Although companies implement these strategies to win voice research, they not only vote but are much better prepared for new user interfaces.

For example, Amazon is already a pioneer in the visual search space with products like Echo Look, Spot, and Show, and Google Lens allows you to scan the real world to see specific location data. As with voice search, you want the consumer to get the right information directly from you when a visual survey refers to your business.

Yes, voice search gets in the way of traditional search engine optimization strategies, but it also presents a great opportunity for those who are ready to prepare their business for the future.