If you post online, you know that there is absurd competition on the internet. In fact, millions of posts are published every day! No matter what niche you work in, this plethora of content poses serious problems – how can you ensure a steady stream of new and engaging content to keep your followers and reach new audiences? And how can you improve your SEO to ensure your blog or website gets the traffic and attention it deserves?
Four ways to reuse and customize content
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Use social media snippets
This is probably one of the easiest and most effective ways to reuse content. You can take a quote, idea, question, or example from your blog post or other content and use it as a social media post. A single article contains so much material that it can provide enough content to make a few tweets or Facebook posts. If you really want to be creative, you can even create unique images of the content and encourage others to share it on social media.
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Design an infographic
Designing an infographic requires a little more skill and therefore requires a greater investment of time, but it’s worth it considering the popularity of images and graphics online. You can take the highlights of your post and turn it into an interesting infographic that other people can use or share in their posts. Include the label and a link to your website to drive traffic to your post or article, and make sure others know where the content is coming from.
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Record a podcast
Podcasts are becoming an increasingly popular form of media. People are increasingly turning to podcasts for entertainment on the go. For many users, it may be more convenient and efficient to listen to your content as audio files while traveling to and from work or during physical activity. To create a podcast, you need to reposition your blog post to make it more appealing to an audience that listens rather than reads. Keep the content interesting and engaging by using different readers and inviting people to share their ideas. This is another option that requires a little more work but can turn your content into engaging material for a different audience.
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Make a video
Nobody can deny the impact of video on the internet. Some online users, especially younger generations, are less likely to read material on the Internet and are more likely to browse content recorded on YouTube, Vimeo, Facebook, and other video hosting sites. SEO The best part is that you don’t need a sophisticated camera or audio equipment to record a video segment. Your computer’s webcam (or even your smartphone’s) is enough to make a video where you talk about the blog post and highlight the highlights. Be careful not to read your blog post word for word as this can bore your audience. Get creative with videos; consider adding fragments and content that cannot be included in the written format.
Food for reflection when reusing old content
Regardless of how you decide to reformat your content, you should always look for perpetual materials – bits of content that stay relevant over time and don’t easily become obsolete. This SEO ensures that your content has a long life and greater traction. Urgent or outdated content is unlikely to hold someone’s interest for long, making it less likely to attract attention.