How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics

Gone are the days when social media was considered a fad. Most companies now need a strong social presence because the target audience spends most of their time here.

Facebook has more than 2 billion monthly active users and Instagram has already surpassed the mark of 1 billion monthly active users.

Basically, you have to do social media marketing. There are simply no two ways to do this.

Despite knowing this, many companies continue to struggle with social media marketing, mainly because they find it difficult to measure it. It is not. Let’s take a look at some of the ways to measure the success of your social media marketing campaigns.

  1. Like, comment and share

The easiest way to measure the performance of your social media campaigns is to track the number of likes, comments, or shares your posts receive. If you have a business page on Facebook, you can easily view the information on the Insights page.

  1. Growth of followers

The growth rate of your followers is an important measure of how well your social media marketing efforts are doing. Constant and positive growth in the number of followers on social networks should be sought.

However, if unstable growth occurs, the frequency should be increased. If you don’t follow this, you’ll need to reevaluate your content strategy.

  1. Posts on social networks

Social media is important because it helps you understand what your audience is saying about you. It is also a way for customers to share comments, feedback, or even complaints. In that case, you need to start these conversations quickly to save the day before it damages your reputation.

Also, an increase in the number of positive mentions on social media indicates that your marketing efforts are paying off. On Facebook, you usually receive a notification when someone notices your activity. However, it’s not that easy to track your social media ads with just analytics.

  1. Click Rates

Click-through rates allow you to see how many times your followers click on a link that you share on social media. Clicks are important because they can generate conversions and also traffic to your site.

In Facebook Insights, you can view the “Posts” tab to see the number of clicks on your posts. Under “Page Actions”, you can also see the number of clicks on various elements, such as a website link, instructions, call to action, etc.

  1. Referral traffic

Your ultimate goal in any type of online marketing campaign is to increase your earnings. And the way to do that is to get a lot of quality traffic to your website.

Social media referral is one of the most important metrics to be tracked. This is one of the most used metrics for measuring social media campaigns. Google Analytics can help you track and measure your referral traffic from social media.

  1. Scope

Reach is an indication of the number of people who saw your posts on social media, including people who reached your content through shares. Success is an important measure because it can increase brand awareness.

Just visit the “Reach” page on Facebook Insights to learn more about this criterion. Click on Twitter Analytics under the “Tweets” tab and check the “Impressions” column. And in Instagram analysis, you should be able to see all the impressions of your posts by selecting a time period.