How to Improve Page Speed?

There are many page testing tools and many different criteria to achieve. But do you understand how these optimizations work or will they really speed up your website?

If a user clicks on a page on your site and waits more than a few seconds for it to load, it will likely leave the page and may cost a conversion.

Fortunately, there is an alternative solution to increase the speed of the page, but it involves identifying the problem (s) that cause slow latencies.

Just a few more seconds can have a major impact on your ability to attract visitors and generate sales.

This means that a fast website is essential not only for ranking well on Google but also for keeping financial results high.

Increase page speed with field data from Google PageSpeed   Insights

The field data is called the first set of Google PageSpeed   Insights. This includes several aspects of your website. (You can also learn about the most important vital signs on the web and how they affect SERP speed and performance.)

  • First contentful paint (FCP)

FCP is when your browser displays the first information. This includes text, graphics (including backgrounds), non-white screens, and scalable vector graphics (SVG).

  • Largest Contentful Paint(LCP)

LCP is a Google experience metric that measures the time it takes to load most of the information on the page. Google uses LCP as a classification for pages.

  • Cumulative layout Shift (CLS)

CLS is another Google ranking. This is an unexpected change in the elements of the page, that is, to move to other points on the screen. This is an indication of insufficient encryption and can be caused by images, advertisements, videos, contact forms, and sources.

  • First Input Delay (FID)

The FID measures the response time of the website when a user first interacts with it. When the user clicks on a video, the time it takes to play it is their FID.

What is a good paging time?

According to Google, the best speed is three seconds. Unfortunately, according to the recent results of the benchmark report, most sites are far from that. Of all the sectors included, none came close to their three-second best-recommended practices.

This means that website owners often have to work hard to make their sites look the same in Google’s eyes.

On the other hand, it also means that if you are working to bring your site to an acceptable level, you will be well ahead in terms of user experience.

Speed up your website

  • Minimize HTTP requests

An HTTP request is made for each of these elements, so the more components there are on the page, the longer it will take for the page to render.

The first step in minimizing your requests is to find out how much your site is doing, to use it as a reference.

If you’re using Google Chrome, you can use your browser’s developer tools to see how many HTTP requests are going to your site.

  • Minify and combine files

The best place to start is with HTML, CSS, and JavaScript files.

These are extremely important files, as they determine the appearance of your website.

They also increase the number of requests that your site makes every time a user visits it.

You can reduce this number by “minimizing” and combining files. This reduces the size of each file and the total number of files.

This is especially important if you are using a website builder with a template. This makes building a website easier, but sometimes creates confusing code that can make your site considerably slower.

Minimizing a file involves removing unnecessary formatting, white space, and code.

  • Use asynchronous loading for CSS and JavaScript files

Scripts like CSS and JavaScript can be loaded in two different ways: synchronous or asynchronous.

When your scripts are loaded synchronously, load them one at a time in the order they appear on the page. On the other hand, if your scripts are loaded asynchronously, some of them will be loaded at the same time.

Asynchronous file loading can speed up your pages because when a browser loads a page, it moves from top to bottom.

If it is a non-asynchronous CSS or JavaScript file, loading will stop until the specific file is loaded. If the same file were asynchronous, the browser would continue to load other elements on the page at the same time.

  • Defer JavaScript loading

Postponing a file means that you can upload it until other items are loaded. Deferring larger files, such as JavaScript, will allow the rest of the content to load without delay.

If you have a WordPress site, you can use the WP Rocket plugin above to easily disable JavaScript loading.


Loading your pages wherever you want is a challenging task, but it will have a significant positive effect on the overall performance of the site.

It is also important to remember that all the tips on this page can help you achieve your speed goals, you don’t need to implement them today.

Take the time to test your site’s speed, test results and look for problems that have the greatest impact on load times. Focus on the main impact factors and take the necessary steps to recover them.