How to Create and Use Infographics for Your Content Marketing

If you don’t use infographics in your marketing strategy, you can lose it. Infographics are incredibly effective marketing tools. Even the simplest infographic can generate thousands of potential leads for your website.

  1. How to create high-quality, attractive, and useful infographics in a few simple steps
  2. The benefits of using infographics as a useful marketing tool in your marketing strategy
  3. The difference between good and bad infographics and how to avoid them
  4. Infographic trends for the near future

Benefits of infographics

Infographics offer a wide variety of benefits that you may not have thought of. Some of the main benefits of using infographics are:

  • They are attractive, visually attractive, and attractive.
  • It is easy to study, understand and remember.
  • Generate traffic.
  • It can be ideal for SEO.
  • Simplify complex ideas and concepts.
  • You can easily match your brand image and, thus, create brand awareness.

How to make an infographic

Creating an effective and engaging infographic can seem like a difficult task. But do not need to be like that. The following steps will guide you through the process, from planning to publishing:

  1. Describe the goals of your infographic

Before you go crazy with the design, layout, and aesthetics of your infographic, focus on its purpose. You need to know why you are doing this and why it is necessary. Answering these two questions will help you to avoid getting lost or creating something unnecessary. Determining a goal for your infographic also helps to shape your design process.

  1. Collect and collect relevant data

This step is crucial. You can collect data from external sources or use original data. All data obtained from third-party sources must be properly cited. Do not rush in this step. Make sure that only accurate information is used.

  1. Choose the right design template

Now that you’ve gathered all the necessary data and information, it’s time to decide how to present it visually. It is critical that you choose a template that works explicitly for the type of data or content you want to display. It is best to create wireframes that can indicate where and how the images and text will be presented before creating the infographic.

  1. Design your infographic

Now is the time to create your infographic. Add all your content and data to the infographic and create it based on your preferences. If you are not in a position, you can entrust the work and resources to an excellent designer who can adapt to your design and brand specifications.

  1. Review

After drawing your infographic, read the copy carefully and check if it is incorrect. Also, take the time to get constructive feedback from colleagues and friends.  Do not skip this step.

  1. Publish and share

If using SEO is your main concern, post it on your blog with an associated article and then share it on social media. You can easily pin infographics to Pinterest, along with an embedded code that visitors can share on their websites and blog posts. If you share on social media, be sure to include a link to the original post on your blog.

Good vs Bad Infographics

Almost anyone can make an infographic. However, not everyone can create a useful, high-quality infographic.

The characteristics of a good infographic are:

  • It has a simple design.
  • Provides a clear sense of order and balance that appeals to the eye.
  • It has a logical and reasonable flow that is easy to follow.
  • It has a clear and readable font size for the text.
  • Meet the needs of the target audience.

These are some of the signs of a bad infographic:

  • It is not intended for a specific target group.
  • Sufficient and reliable data is missing.
  • The design is not original and depends on the models and images available for free online.
  • Lack of a clear marketing plan or strategy.
  • Group arbitrary elements in an infographic area.
  • Uses a small font size that is very difficult to read.
  • Use unbalanced images that are distracting and do not create a visual flow or hierarchy.

Infographic trends

Interactive infographics

However, modern infographics are much more interactive than before. Today’s interactive infographics change your overall presentation as you scroll to match your current location and speed. It offers a richer and more rewarding experience than traditional infographics.

Dynamic infographics

This type of infographic contains a mix of GIFs and other moving elements. For this reason, it is more difficult to create static infographics. However, this type of infographic is gaining more and more popularity among readers; dynamic elements capture the reader’s attention and interest and help you quickly understand the rest of the information.

3D Illustrations

The increasingly modern infographics include 3D illustrations, which are more attractive than normal 2D illustrations. It usually gives infographics depth and makes the design more realistic, attractive, and attractive.

Other Infographics Trends

  • Micro-infographics
  • Animated infographics
  • infographic-style websites
  • Hand-drawn infographics
  • Information integrated by third parties and information in real-time


Given the effectiveness and popularity of visual content in today’s marketing, infographics are more than sophisticated pieces of content. They are carefully designed and can be effective marketing tools that attract more traffic, help you build your brand, and establish your authority in your industry.