Why would you like to Guest-Post? The answer should really start with a rhetorical “why, not you?”
But the reality is that we often make excuses for not sharing our experience with others in our industry or beyond.
The fear of revealing too much or giving away valuable knowledge for free has prevented many marketers or entrepreneurs from reaching their career goals and receiving a myriad of other benefits such as…
- Identify you and your company as an industry thought leaders and subject matter experts
- Increase audience reach, including other types of audiences
- Making new connections and building relationships with influencers and editors
- Increase brand awareness and credibility (when your entire team is invited)
So how do you start?
You should first identify the topics you can write about and want to specialize in before you begin your search for suitable sites, ie they cover similar topics and reach the audience you want to reach.
So, ask yourself:
- How many topics should I explore?
- How much experience do I have on these topics?
- What sets me apart from other bloggers?
Search for potential hosting sites
Explore current relationships
Do you have any contact with the industry that manages a publication? Consider exploring these current connections to build a solid writing foundation before presenting to an editor you don’t know.
You may already have a mental list of industry sites you’d like to contribute to, but there may be additional publications that you didn’t consider to be even better opportunities.
Once you’ve compiled your list of popular industry sites, keep looking for sites you might not know about. Along with a regular Google search of your industry topics and blog list, you can use BuzzSumo to find out which industry influencers also have blogs.
Third-party websites that publish similar topics
For a less site-focused approach, search for high-performing articles, either in search engine rankings or social shares, that are on the same topic or similar topics. These articles will take you to sites that are more likely to publish your articles because they’ve already covered similar topics; however, you will still need to search the sites to confirm guest post opportunities.
Where are your colleagues and competitors blogging?
The simplest approach would be to ask your colleagues directly where they prefer to Guest-Post and if they have had great success with certain sites. If your peers are posting on a site you haven’t considered, chances are you’ll want to be there too.
Read Contributor Guidelines
After qualifying sites that publish guest posts and accept submissions, carefully review their guest post guidelines, which in some cases you may need to request, although they are usually accessible by browsing or searching the following: title: site de guest posting guidelines: dominio.com.
You may not have the bandwidth to write some guest messages in a short period of time. Keep this in mind when Guest-Post article ideas to multiple sites at the same time. What will happen if they all respond with interest?
It can be difficult to restrict the number of sites you visit if you have a large list and you’re not sure what the best opportunities are. To determine which sites you should start with, review:
- How much writing experience do you have
- Which sites will help you achieve your main goal?
- What is the quality of the website?
Becoming an empreneur.com contributor will be more difficult than writing for a lesser-known site. If you don’t have a published article list and a strong personal brand, you may want to reserve that reach until you have more articles on your resume.
Brainstorm article ideas
Having item ideas can help you create a more effective selling point. Take the time to formulate your ideas for the article as this can be your first impression of the quality and relevance of the article, although you can redefine it later.
- What would I like to write about?
- What is currently on the site I am referencing?
- Which items are most traded or shared on the site?
- What would be a popular topic for the audience?
- What keywords can help promote SEO?
- What topics can help my goal?
Login, submit, submit
Some sites require you to register as a contributor first; however, others require an article proposal or a full article. While you can submit full articles on websites, it might be a good idea to contact editors with article ideas first; editors are more likely to accept your article because it’s a topic they’re interested in.
Once you’ve determined whether they’ve posted similar articles, you can add some ideas to the article. If they posted on the same topic, you can choose a different topic or point out the benefits of writing a similar article (updating information, presenting a different angle, etc.). It’s a good idea to include benefits in every topic in your article; indicate how each will benefit the publication’s audience.
Gas station texture
Depending on the host site’s preferences, you might even become a regular contributor. In these cases, you must submit at least one guest Guest-Post per month. Including your interest in a permanent employee may even increase the perceived value of your store. Sites that only occasionally Guest-Post may only want an article from you, so you should follow that and resubmit to the editor if you want to submit more.
After you submit or publish your article, it can take several weeks for editors to review and put your article on the waiting list. Please send a follow-up email if you do not respond within two weeks of submission as the site may have lost or forgotten the message.
Write the article
Follow the blog/website format
The format is important for bloggers. When writing your article, remember the format of other articles on the site and include the format in your message. As a best practice, create a text hierarchy to help organize your article and make it easier to track. Follow contributor guidelines, especially height requirements, including quotes from reputable sources and photos if necessary.
Write for the public, but keep SEO in mind
Always put your audience first when writing articles. In addition to optimizing your copy for user experience, include relevant and popular keywords in your article headlines and titles to increase organic traffic, increasing your chances of more Guest-Post.
Make the investment last
Plan to write non-urgent, multi-year content – depending on how late your site is submitting, it can take up to months for your article to be published (another reason why it’s a good idea to submit your topics .article before submitting a draft).
Show appreciation by sharing on social media
Make it clear to the blogger or editor that you plan to share your article on your personal and professional social channels to show your appreciation for the guest opportunity, thereby expanding the site. Bookmark the Guest-Post in your social posts to further develop your engagement with it and potentially increase the reach of your social profile.
Analyze your traffic: is it worth writing for your visitors?
Regardless of the marketing tactics you use, measure to measure performance. Based on your goal, determine if your guest placement efforts are worth it:
- How much referral traffic did your website receive?
- Did you get more traffic on social media?
- Has your number of followers on social media increased?
- Will visitors to these referral sites become visitors again?
- Have any of these visitors become potential customers or customers?
If one site outperforms the other, you can focus on contributing to that site regularly.