Every marketer must follow the funnel. After all, why do we produce content? Generating directions increases sales and creates authority.
But these things will only happen if the marketing law is developed in a workflow that plans every step the customer needs to take, from content discovery to conversion.
The problem, according to Salesforce, is that 68% of companies don’t measure the sales funnel. But companies need a clear and streamlined content marketing funnel to execute and generate financial results.
Here are what I’m going to talk about in this article: proven steps to boost sales and leadership with an effective content marketing funnel.
- Start at the top and work your way down
Many marketers make the mistake of starting and ending at the top. They offer rich content … and expect the best. Remember to cast a large net to catch as many fish as possible. But, as you will see in Step 2, you will still need to filter them to find the best capture.
The top of the funnel content features blog posts, videos, and podcasts. This will attract the majority of users to your site (you will use the resources later to collect user information).
I recommend using a tool like AnswerThePublic to find as many ideas as possible on relevant and contextual topics. This increases the number of high-quality leads that you generate through content marketing.
However, it is not just the topics you choose that drive demand; is the quality of the content you produce. You have to make the best impression on readers.
For online text, this means that you will get a large number of words – the average Google result on the first page is 1,447 words. A longer text is useful for your company’s research presence and provides readers with more information, resources, and knowledge. By offering in-depth content, you show that you are protecting them. And they will appreciate it.
Make your content practical and reachable. Don’t just tell readers to do something; show them how to do it. Give those tools and resources. Includes detailed instructions and screenshots.
- Generate derivatives with assets at the center of the funnel
Do you remember the fishing analogy I used before? This step is where you can separate the best fish from the net.
The assets in the center of the funnel are blocked, which means that visitors must enter their email and other information to receive the assets. This can be…
- 38 pcs
- Case studies
People who follow other steps to receive a resource are more committed to learning about the industry or solving a problem; therefore, your prospects are of better quality and may eventually convert you.
- Close at the bottom
This is where the fun happens! Leads is involved with your content and business and is now more advanced in the funnel. It’s time to close.
I like that? Provides functionality at the bottom of the funnel.
Below are some of the best types of content and offers for this step.
Free trials and trial versions
Who doesn’t love something free?
Free trials and trial versions are especially effective when converting if you sell a SaaS product or similar software. Leads can see and get an idea of how the software works. They can experiment with the panels and the user interface, see how the integrations overlap, and adjust the settings.
However, they can realize that the software benefits their business and thus converts.
Webinars are fast becoming one of the most common forms of visual content. In fact, 76% of B2B buyers have used webinars in the past 12 months to review purchasing decisions.
We do not produce online content to make our sites attractive. It serves a much broader purpose. The right content marketing plan can help your business thrive, but it has to start and end with the funnel or you just have to shoot in the dark.