How ‘Tangential Content’ Can Elevate Your B2B Company’s Link-Building

Links are still crucial for search engine optimization. But it can be difficult for B2B brands to connect, especially if nothing important is starting or if there are no major changes at the business level.

But there are ways to build bonds throughout the year, no matter what happens internally. The way to do this is to create your own news and resources of interest to publishers.

Of course, it is easier said than done. But I will explain how “tangential content” is the key to doing this and how to incorporate it into your content and dissemination strategy.

What is tangential content?

There is a good point between content that is so connected to what you do that it sounds like an advertisement – and it is so strange that people may not even understand why you created it. The tangent content is at the sweet spot between the two.

Why use tangential content?

For two main reasons.

  1. Create brand awareness at the top of the funnel content on your site

Blog content and other resources on the site can be very useful in providing the information you need to connect with businesses. But the content at the top of the funnel also has a place in your strategy. To convert people, they must first know that your brand exists.

Tangential content can help you increase your brand awareness. Disclosing your name to an industry audience is a great first step; this is the first time that you have started to receive trust and recognition.

  1. Build backlinks by launching content on the media

To help your audience, you sometimes use insights and unique data that you have, but there is a limited amount of information. That’s why you also need to have a plan to create other content to help you achieve your goals.

That’s why we use tangible content in most of our customer creation efforts. Usually, when trying to get media attention, publishers have little interest in publishing anything related to what you are selling (unless the value is clear to your readers). In the ring road, you can explore other ways to create value and, at the same time, increase the public’s appeal.

How do you create tangible content?

The creation of the content itself is not much different from the process of creating content by topic. The biggest difference, however, is in the idea stage. If you don’t find the perfect idea, the whole project will fail.

The key is to have an open mind and zoom out. Take your specific offer and ask yourself: what general category does it fit into? Then, take the category and write the related topics.

If you’re looking for ways to reinforce your link-building and brand awareness efforts, creating and promoting tangential content may just be the tactic you’re looking for.

Start by considering your industry in general and what other concerns and questions your target audience may have that are not directly related to your offering. You are on the right track.