If you have already purchased a VHS tape or DVD from a film, you will need to see other films from the distributor or studio. The same thing happens in theaters. You have purchased a ticket to see a movie, but you must first see the attractions below. (That is why I am ten minutes late, now that cinemas – when open – are reserved only for watching trailers.) And subscribing to a public radio or TV station does not save you from interruptions to promises.
Perhaps we have become complacent. We will tolerate peripheral distractions as we get used to them. It is a pity and a waste of time for viewers.
That is why I continue to prefer live theater: when the curtain opens, the show begins. They don’t ask me what my reasons are for attending, and I don’t even need to hear about the dramatist’s other programs or the actors’ previous roles. That’s why the theater gods created programs to help you on your way home.
Online directories should look like this. Participate in the registration process: when people register, they present the biography of the speakers, and if the speakers wish to adapt their information to the public, it includes a simple survey to know the roles and expectations of the participants. Because no one can edit a presentation in real-time if the information arrives just before the webinar starts.
Since the Greeks first walked on an amphitheater stage, they began to rest in the media, among other things. However, webinars assume that everyone knows absolutely nothing. That’s why they start before the start and take viewers back in time for “review”.
See an ad. Any ad. Advertisers have between 10 and 30 seconds to make their point of view known. And that is a single point … or it should be. But they don’t waste time in the background. They go from here and now to the future. It has an advantage: safety, speed, handling, fuel efficiency in cars; ability to clean, lack of irritants, detergents; taste, tradition, maybe even calories for beer; sales … this is basically all about reseller ads – and emphasize that.
Start from the beginning … not before
Start with the topic of the webinar, seminar, speech, presentation … add content in context. For example, if the subject involves the use of visual aids, no one needs to listen while presenting the history of the graphics, from posters to digital animation. Save it for the part of the text that discusses the use of images. Then give a compact overview of how things have changed, from illustrations to boxed projectors, projected slides, digital slides, and digital animations.
Do you have something to explain technically? This is a great excuse to ask visitors what they already know. It will not allow you to change the appearance you have prepared, but it will help you to know where to start “between” your comments and you can change to improve or speed up certain points.
Of course, you can also include this in the registration search.
Track what not to do and what not to do
As Shawnee Smith said in an old sitcom, “OK, here’s the deal.” Do not obstruct the information you need to send. Do not waste time on things that are not essential. Do not make it difficult for participants to prepare in advance (so that they know what to know before the presentation starts).
Respect the participants’ time and intelligence. Explain your qualifications in advance. Get a great introduction at the end of the session, with promotions relevant to other content and services.
If you do your job right the first time, there is a chance the next time.