Good content takes time.
The more time users spend on a post or page on your site, the more likely they are to read and interact with links to related content. But keeping users close is an ongoing battle against reduced attention – an astonishing number of sessions on the site last less than 15 seconds.
Finding the right cadence and the amount of time and energy you spend can be difficult, but it is not impossible. In fact, marketers can take advantage of agile methodologies that accelerate the pace of delivery for websites and applications.
How Agile can drive content best practices
While writing code (for which Agile was created) is definitely different from producing a good copy of marketing and content, following Agile methods can have a big impact.
By developing processes and adopting ideas that reflect agile methods, marketing leaders can guide content teams toward better processes that deliver high-quality content.
Take the user acceptance test on content analysis
The User Acceptance Test (UAT) is a key part of agile development: end-users test software or an application to ensure that a predetermined set of features is present and that the features are working correctly. This structured and objective overview of a new version of a product helps to determine whether it is ready for wider use.
Including a TA-like process in your content review helps solve a problem that marketing teams often face: objectively assessing what is high-quality content and what is not, how it is.
Simplify the approval process
Agile works particularly well to save time by simplifying workflows and making processes more efficient. When it comes to content, the approval process tends to make work difficult. Whether it’s a lot of eyes on the content, disagreements, or just a little bandwidth to investigate, getting content approved by predetermined stakeholders can be a big problem and the task of receiving all feedback falls on deaf ears. The author.
However, teams can help market a better product first by reviewing the approval process. Study who really needs to review the content and set new guidelines and expectations for those who approve it. When there is a faster and more efficient approval process, you can spend more time researching, writing, and managing all elements of an advanced content source.
Measure, repeat, repeat
Content teams often scratch their heads about what makes one piece of content better than another. If they can’t find an answer, it probably means that there is no good benchmarking system to measure success. In this case, it is also very likely that the authors and content creators are equally misinformed about which projects are successful and which are not.
But if you measure it easily, there are great opportunities to improve the content. You can work with keywords and topics early in the creative process, for example, to create engagement and time on the page. All editorial and content calendars can be revised to produce pieces that, while requiring much longer waiting times, bring the audience back. Creativity can use an iterative process to create content with a clear goal in mind, to ensure that production improves continuously.
Look for a tool to guide moving processes
For content teams, agile methods can be greatly improved in practice, using a CMS tool that follows agile principles. By using an adaptable, forward-looking CMS solution (i.e., AI-based solutions), content teams can significantly increase production levels.
Clearly, agile methodologies can be successfully applied to content processes without compromising on quality. In fact, Agile’s ability to save time through efficiency makes it a great option for content teams looking to produce rich content that requires ever shorter periods of time with customers.
When applying the above principles, you no longer have to choose between the quality and quantity of the content.