Whether you have a business, a job, or a freelance job, personal branding & Blog is important because it leads to more leads, more customers, better recognition, and better jobs. This is especially important online, where everyone has the opportunity to stand out and be considered an expert.
What is personal branding?
Personal branding is a process in which you advertise yourself as a brand. A personal brand reflects how people see us. If you work, polish, and make it interesting, it will be more attractive in a competitive market.
If you’re an entrepreneur, your personal brand can bring in new customers; if you are an employee, you may have a better job someday. The same applies to the self-employed.
How do you build your online reputation?
To build your online reputation and personal brand, you need to present yourself as an online expert, someone whom people want to rent or buy from. There are many ways to achieve this status and all can be summed up in one word: content.
Content is the way to show your experience and knowledge to the world and, as you become known, your brand grows. Your name will become better known to your target audience and they will keep coming back to you.
What type of content should you post?
Now that you have a place to showcase your expertise, it’s time to start writing. It can sometimes be difficult to find topics to write about, especially if you’re just starting your blogging career.
Start by finding out who your target audience is. Does it mainly consist of business owners and employees or do you focus directly on consumers? Do you do business locally or globally? Millennials or Generation X? You want to create content based on your audience’s needs and wants. The content you provide should answer your questions, often before you even ask them.
You can then check out your competitors’ blogs and articles to see what content they produce and what works for it. You don’t have to pick the same subjects, but you’ll have a general idea and maybe even inspiration for the process.
How do you promote your content to reach more people?
Having quality content on your blog means nothing to your personal brand unless it reaches people. Waiting for people to see your blog doesn’t work. Your job is to promote it to the right people.
Share your content on social networks: your personal profile, professional and public page. This gives the initial pressure; and if it’s catchy and interesting enough, people will start sharing it all by themselves. Your ultimate goal here is obviously to generate traffic to your website/blog.
Also, get in touch directly with influencers in your industry. You can quote or name it in your posts and then contact them to say you wrote an article using what they said. And ask for their opinion and advice. Many of them will answer you and also share the article on their social networks. Otherwise, you can always ask a specific question for your next article or interact with them in some other way to show them off and possibly share your content later.
What is the next?
While it may seem relatively simple (creating a blog, writing content, and promoting), the process of creating your personal brand online can be tedious and time-consuming.
And most importantly, don’t give up immediately… Your blog probably won’t be very popular when you start but remember why you do what you do: build your blog’s online reputation and personal brand an Era blog post once Time. There are no shortcuts.