If you consider yourself a content marketer, chances are you’re using all the Google tools that make your life easier.
But no matter how hard you try and the results you’ve achieved in the past, you know that there are always new ways to improve your performance.
Social media, just the right keyword tool, Google’s keyword planner that improves your search term – all of which can have a big impact on your volume and success as a content marketer.
Many people look at Google and see nothing but a search engine. While there is nothing wrong with wanting your site to be at the top of search engine results, you cannot skip that search.
When it comes to content marketing, the tools and strategies you use have a big impact on completion.
You cannot use all of these tools and some may not suit your marketing strategy
- Google AdWords: Keyword Planner
Looking for a tool that can help you find and target the best keywords for your business?
Google’s keyword planner remains one of the best ways to conduct research.
This free tool is a lot of fun, including the fact that it is extremely easy to use.
As a content marketer, you should always look for keywords that can improve your website or a specific blog post.
best tip for using this keyword tool is simple: experiment, experiment, and experiment a little more.
The more research you do, the more you understand how the tool works. In addition, more research will give you a better idea of which keywords are best for your site.
- Google Stats
Have you set goals for your content marketing strategy?
If you don’t know the answer to that question, now is the time to take a step back and reassess your situation.
If you’ve already set some goals, most are probably based on search engine results and related metrics. In that case, you should familiarize yourself with the internal workings of Google Analytics.
- Google Search Console
As with Google Analytics, the time you spend on this free tool is never a waste.
There is a lot to learn from Google Search Console. Soon, you’ll be able to spend hours searching for data.
There is no denying that the search engine giant’s keyword engine has hundreds of keywords related to your business and industry. However, this is not always good enough when it comes to creating compelling content. In other words? You need a different way to conduct your keyword research.
With this tool, you can explore any topic to see what the trend is. You can see the “trends in the story now” to see if there’s something that fits your industry and the approach you want to take. No experience or a lot of time is needed to use this tool. Just type in your topic and analyze what Google exposes. From there, let your creativity point you in the right direction.
- Google Sheets
Content marketers need a system to capture and track data. In addition, you sometimes want to share this information with other team members.
Google Pages is one of the easiest and most efficient ways to record data, track changes, and collaborate with others.
You can also use Google Pages to create a to-do list that most content marketers trust. Even with a basic list, you always have a clear idea of what to do.
- Google Alerts
Google Alert is a Google tool that makes it easy to check brands on the Internet, interesting new content, and news. Google then sends you an email once a day or once a week with your notification if the keywords are relevant to you.
In short, Google Alerts make it easy to stay up to date with news and new content without spending hours a day on social media.
An important part of content marketing is getting in touch and staying in touch with different leads.
There will be times when you will spend hours sharing a new blog post with influencers in your space. Since email is one of the best ways to do this, you should feel more comfortable with the application you are using.
Gmail has long been my favorite email client, thanks to its integrated functionality. That said, there is much more than meets the eye.
- Google My Business
GMB is not a problem for some companies. For others, like local businesses, it’s not something you want to ignore.
Google My Business makes it easy to get a free business listing on Google. In fact, it allows you to provide a variety of information, including, but not limited to, your phone number, address, and business category.
The benefits of using Google My Business include:
- The ability to introduce your company to customers interested in what you have to offer.
- People can learn more about your business based on the information you provide.
- Use images to show how unique your business is.
- Show customer feedback.
Remember that content marketing is not just about producing high-quality blog posts.
- Google Calendar
How do you organize your content marketing day? What steps do you take to ensure you get the most out of your time?
Google Calendar is one of the most important tools for organizing marketers. Some of the paid tools do not include all the features, but they provide more than enough to keep you on track at all times.
With only 42% of B2B marketers claiming to have an advanced content marketing strategy, it goes without saying that there is always room for improvement, from keyword research that can increase search volume to your blog