Different types of ads work best for different types of products, services, and brands. How can an advertiser make the right choice? It is about understanding exactly what the four types of ads are and what they are good at is marketing.

What are the four types of ads?

While there are many different “ad types”, the following four categories make up the vast majority of all digital ads. Nor are they mutually exclusive.

  1. Display ads

Image ads, also known as banners, are a type of ad that consists of small billboards or digital banners placed in and around blog posts, keyword research pages, websites, and so on. Image ads can be still or moving images. They generally take the form of horizontal banners at the top of a page or vertical banners at the edge of a page.

Most image and online ad campaigns are charged based on cost-per-click (CPC). That is, each time someone clicks your ad on a search engine, you pay an amount based on your overall bid strategy.

It can also be used to redesign campaigns. Ads are shown here to users who have previously visited a particular website. The goal is to ‘redirect’ them and encourage them to return to the site to perform the same action (or an action at a different stage of the funnel).

With that in mind, let’s take a look at what a great display ad campaign is and how you can bring attractive classified ads to your ideal audience.

  1. Video Advertising

Video ads are very popular types of ads in today’s digital marketing environment and it makes sense why. Video ads are engaging, fun, and great for telling a complex story that an image ad simply cannot. In-stream video ads and outstream video ads are the primary way that advertisers use video ads. In-stream video puts video ads in the middle, at the beginning, or at the end of a video that the consumer is already watching. The ad itself is relevant to the content that the consumer is already viewing. An outstream video ad is a video ad embedded in an article or blog post.

Where do video ads appear?

Video ads can run on a variety of ad and media channels, including:

  • On web browsers on laptops and mobile devices
  • In mobile apps (in-app video ads)
  • On OTT devices

Showing video ads can be a complicated process, depending on the number of AdTech platforms involved, as they all need to send and receive ads and bid requests.

  1. Mobile ads

Mobile advertising is fast becoming the new norm, as more people than ever consume online content through their mobile devices. Mobile ads are simply ads suitable for mobile use. Mobile ads are very large and can include videos, apps, screens, search ads, or social ads. For most brands, mobile video advertising on social media is a great place to start. Health and wellness brands can certainly take advantage of these types of ads on platforms like Instagram.

In a world of consumers who are always online, a good mobile ad campaign must reach its target audience. However, mobile ads are a whole new field, very different from traditional ad creation concepts.

Today’s marketers use a wide variety of advanced options to create easy-to-use mobile ads to promote a brand and generate more revenue.

  1. Native Advertising

This form of advertising is simple ad content embedded in a piece of content. They are considered “non-disruptive” ads and generally appear in the form of sponsored content. These ads correspond to the style and flow of the content in which they are displayed, without being aggressive and disturbing. For example, pop-up ads and auto-play videos are considered destructive and can negatively impact your potential customer base. Native ads, on the other hand, are inserted into content in a way that is less distracting and more attractive to consumers. This can come in the form of a blog post, video, photo, etc.

Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide users with the same value as organic search results and user-generated social media posts.

As consumers become more resilient to traditional forms of advertising, Fortune 500 brands and larger consumer companies are spending larger budgets on content marketing and non-destructive ad formats.


The communication we receive, from a simple blink of an eye to a 90-second TV commercial, is full of elements that ‘qualify’ the message being communicated. These elements are known as “metacommunication” and in advertising, they are commonly known as creativity. We are often not aware of metacommunication, but our subconscious mind is extremely sensitive to it. We can immediately sense whether a wave is a happy wave, a cautious wave, a moody wave or a wave of anger, and so on. Likewise, we are also experts in the unconscious decryption of creativity. As a result, this creativity can secretly influence our relationship with the brand, which in turn secretly affects our association with the brand, and we are more (or sometimes less) inclined to buy the brand.