Four Answers to Your Business Questions about Voice Search

Voice research is the next big step in consumer behavior, business visibility, and technology evolution. Speech-based technology, based on the simple premise of asking questions out loud, will cause major disruptions in the digital industry.

  1. Why should my company care about voice search?

Your company needs to be involved in voice search because that’s how your customers will find you. Voice control will become a key interface with smart home technology and will be integrated with smart home technology from Microsoft, Google, Samsung, and Apple to keep up with the trend set by Amazon Echo in 2014.

  1. Don’t people just use their voices to explore music and the weather?

What used to be a method of finding information at home or alone, is now a common way for people to search publicly. While many people agree that other people give voice commands (45%), most people can find it faster (60%) and say it makes it easier to use the smartphone (66%), according to a study by Stone Temple. According to the same survey, almost 20% of respondents used voice search in a theater.

  1. Where do the digital assistants’ voice responses come from (Cortana, Alexa, Google Assistant, and Siri)?

Whether you’re asking the digital assistant to tell a joke or talking in phrases like ‘I love you, the spoken answer comes from the responses of the development teams that created the personality of each digital assistant. Personality is injected with human reactions and, with a sense of humor, through comments from comedians.

  1. What do I need to remember to rank my company in voice search results?

Understanding the importance of voice search is just the beginning. Now you need to know how to take advantage of it. Here are five best practices and frequently asked questions, along with their answers:

  1. Apply structured data markup and schema to your website

Search engines use structured data and schema markup to get more context about a website, its products, and services. Use structured data or HTML schemes to ensure that search engines rank and understand your site correctly.

  1. Learn to love the place

Many of the current voice research studies show that local research is greater than in more general geographic areas. Emphasizing your local presence can help you get better voting results, as well as a good SEO strategy for both

  1. Do I need different search campaigns for Cortana, Alexa, and Siri?

However, there are differences in the performance of each digital assistant and in the search engine they use to obtain voice responses and search results on screen devices. Cortana displays Bing Ads ads; Alexa can display ads from Amazon, Google AdWords, and Bing; and Siri and Google Assistant can serve AdWords ads.

  1. Will my paid announcement affect voting results?

No, paid to advertise does not affect the voice response in voice search. The spoken response comes mainly from the search engine knowledge graph or a direct response/snippet.

There are currently no advertising options for digital assistants, but the technology is evolving rapidly and that could change in the short term.

  1. How do I focus my keywords on voice search?

Voice searches are often a direct reflection of how we speak. Although you can type “dog” in a search bar and browse the images with joy, you don’t do it by voice. Users create long-tail keywords when asking questions: for example, “Find a rescue dog in Seattle, a rescue dog.”

* * *

It’s time to download and move on. Indeed, speech technology is still evolving, but it is not true that you have time to wait. Voice searches are ongoing and will continue to grow.

Start ranking your business in search results before you fall behind.