There are more than a few myths spreading in the industry about seemingly magical instant solutions to get rid of spam from your subscriber list.
It would be great if you could. Unfortunately, these claims are not true.
What is spam?
The truth about spam is yes, they are valid email addresses. Therefore, it is almost impossible to quickly identify malicious addresses in the list. Ultimately, your efforts will be much better spent solving the fundamental problems that cause these email addresses to appear on your list.
While spam can be annoying to spammers, it has a specific and useful purpose for mailbox providers: to catch bad senders.
There are actually two types of spam that can end up on your subscriber list:
- Recycle spam. The goal is to capture channels with inadequate hygiene practices.
Recycled spreadsheets are created from e-mail addresses of unknown users – although an e-mail address may be valid when you purchased it, if it has not been sent for a while, or if it has not been deleted from you after stay inactive. The email address can be converted to spam by the mailbox provider.
You should not continue to send messages to this address, not only because you are not reaching the right subscriber, but also because you are jeopardizing the sender’s reputation.
Repaired spam is serious, but not as bad as the original attacks.
- Original spam for spam. If the two spam were for twins, the original spam would be the bad twin.
There is original spam for collectors who capture email addresses without permission. Although these email addresses are valid, they are not from an end-user. Instead, these email addresses are strategically placed in sources of suspicious list capture (such as list purchases, list rentals, and website collection resources) and indicate serious cashier practice lists: mailing lists and locks.
Sending original trapping messages can seriously affect the sender’s reputation and the ability to send your emails to subscribers’ inboxes.
How to avoid spam
Some services claim to catch spam by maintaining a continuous list of known spam addresses that they have discovered in the past. But in such cases, there can be no 100% guarantee simply because of the nature of the spam.
Can these services catch different types of spam? Right. But spam for spam is constantly evolving, making it more difficult to intercept. Just when you may have been caught in a trap, hundreds of other people have just been created and are ready to appear on your list.
The only real way to avoid spam on your list is to optimize list acquisition and hygiene practices. Here are some tips to get started right away:
- Allow subscribers to explicitly select their email program with a duplicate confirmation or acceptance process. Clearly state the benefits of receiving your email to motivate subscribers to enter their valid email addresses.
- Avoid buying, renting, or stealing email addresses on websites. These sources are not only disapproved of the practice but are also known to hide spam from spam on their lists.
- Identify all subscribers by the source of supply and track unknown users and spam activity to discover sources of origin that may be causing spam problems.
Check out this blog post for more spam and blacklist monitoring tips.