Expanding your backlink profile is an essential part of your B2B marketing efforts. But if you don’t want to link the building yet, it can seem daunting at first.
But do not worry. In this article, you will learn how to create the type of link that produces results.
What is link building?
Link building refers to an active effort to increase the number of backlinks on your website – links from another website to yours.
If any of the major sites link to yours, Google and other search engines will determine whether your site is reliable and of high quality. Your website will rank higher in search engine results (SERPs).
The link building has the second advantage that the new traffic is linked directly from the website. Anything that introduces your company to a relevant new audience is good news for them.
How can B2B marketers build links?
Some unscrupulous marketers are in the habit of paying backlinks from any website that accepts their money. I do not recommend this strategy. Even if you know what you are doing, it is dangerous. If you get caught, you risk being fined by Google, which can seriously affect your SERP rating.
A guest post is an article that you write to be posted on someone else’s website in exchange for a link to you. Follow these steps to post events to guests:
- Do a Google search for the relevant keywords you want to rank for. In addition to a paid ad, also find the best ranking result.
- Enter the website URL in the Ahrefs backlink checker or other smart competitor solution to view referral domains.
- List the list of referral sites you want to publish. Focus on people with a DR of 50+.
- See which sites on your list accept placement from visitors. Many sites that feature guest posts have a “Sign up” or “Post” page that explains the process. Follow all instructions on the site to qualify for a guest post. If the site does not indicate that it accepts guest posting, it is a good idea to contact us to ask. Use an email finder like Voila Norbert and Hunter to get the details of a publisher or website owner.
- Send a short but friendly email to the website owner. Explain who you are and what you do and make a guest post. Make sure to add value, which is the experience of sharing with the public of the website. Designate a mutually beneficial partnership and don’t ask for a favor.
When a publisher accepts your guest post proposal, it is your job to deliver the content you promised. As tempting as it may be to include as many links as possible in the article, use one or two links relevant to your site.
If someone mentions your brand on a blog or forum post but doesn’t link it back, you’re missing out on a potentially valuable link. If you notice such a listing, send a friendly email to the website owner or publisher. Thanks for the message and for asking them to add a link.
If someone used your copyright (like an image or infographic), you can usually get a quick backlink by sending an email to the author of the post and asking for attribution. You also have the right to request that the material be removed and, in some cases, this may be your best strategy if you are dealing with a website with little authority or questionable business. However, if the site is of good quality, you should request a backlink.
Finally, you can fix the links by repairing the broken links. See how:
- Do a Google search for a relevant keyword.
- Check out the top-rated content. Are the posts leading to a page that no longer exists? You can use a tool like the Broken Link Checker to find broken links on a page.
- Contact the website owner to notify them of the problem and ask them to correct it. Provide an appropriate replacement link (of course for the content on your site).
List relevant directories
Is there a business directory website for your industry or niche? Take time to add your listing and make sure it’s up to date. It usually takes just a few minutes and is an easy way to add a backlink.
To establish yourself as an authority
This strategy takes time, but it is worth it. If you consistently publish quality content and establish yourself as a trusted expert in your industry, other writers and website owners will naturally link to you.
Imagine your company selling an email marketing solution to small businesses and posting free tutorials on marketing sites as part of your content strategy. Famous marketing bloggers with a high DR site can post on the topic and link to you just because they like your content and want to tell your audience.
It takes time to get these links, but when you do, they are the strongest of all.