E-books and Perfect E-Book Topic are valuable fuels for your content marketing engine.
E-books are just as vulnerable to content shocks as any other content marketing format. With 3.3 million content posted on Facebook every minute and 50% of online content shared eight times or less, creating content is not easy.
That is why it is a challenge to create an e-book of exceptional quality. Creating an important, high-quality e-book with a Perfect E-Book Topic. But if you read the steps below, it takes practice to generate an engaging ebook topic.
What should an e-book be?
There are three general sources of information that you can explore to generate an ebook topic.
Find your first source of inspiration. When brainstorming e-books, consider the following questions about your company:
- What does your company want to promote?
- Are you introducing a new product or service?
- Would you like to present your CEO’s experience on a specific topic?
- Are you creating a new market category and want to take ownership of the research results on the topic?
An ebook should not be advertised openly, but your business vision should be included in your choice of topic. After answering these questions, you will be able to see the topics they have in common with what interests your audience.
It is essential to create an eBook that focuses on the needs, interests, and/or concerns of your audience. Look at your company through the eyes of a stranger to restrict information about it and its products. (You can find more tips on how to adapt to your audience’s needs in “Why it’s worth writing for a niche audience.”)
The following tactics will give you a better idea of what is important to your audience:
- View the analysis of your website. What content is most downloaded? Which blog posts have the most traffic or the most time on the page? Make a shortlist of topics that appear in these posts.
- Visit sites like SpyFu, AnswerThePublic, or Keyword Tool to find out what keywords people are looking for and in what volume. This will tell you what topics and issues your readers are concerned with.
- Activate social networks. Research techniques and topics that come from your audience participate in conversations to gain a better understanding of what interests them.
Find out what your competitors are writing. This will help you fill in the gaps and list your content as an excellent offer.
Perfect E-Book Topic
After exploring these three sources of information to create a comprehensive list of possible topics, note the similarities, the topics you’ve never discussed before, the high traffic terms, and the topics related to your product offering.
Once you have a list of possible topics, it is time to narrow down the topics and choose one. The trick is to find a topic that matches the interests of your target audience and your business interests.
Differentiate your ebook
Analyze e-books published by competitors in your industry. Determine which types of headlines are most successful in leaderboards, social sharing, etc. And in all aspects that differentiate these e-books from others. Decide what you can offer that will not take your audience anywhere else. It is common to follow some of the characteristics of the best titles, but don’t be afraid to be unique.
As noted earlier, SEO is an important factor to consider regarding your topic. Organizing your target audience’s topics organically is a great way to get more traffic to your site every month and make sure your content works for you over time. Consider these tips for creating an SEO-friendly ebook topic:
- Choose a topic for which you can create a support blog post. A long post is more likely to be classified than a landing page with a PDF download.
- Choose a phrase within your keywords for keyword search volume. You need to get enough traffic to make a difference in your search traffic, but you shouldn’t have so much competition that it’s impossible to rank.
- Make sure you don’t classify this topic in another blog post or eBook yet.
If you’re still looking for the right topic, content marketing tools can help you idealize eBook topics. For example, you can use Bottlenose to find out the trends for topic discovery; and you can use Curata CMP to make future topic decisions, understand what content is driving traffic, monetization, and more.