As a trader, your most wanted asset is your tradable database. Today, marketers crave data and that’s no secret. The more information you have about your customers, the better you can provide content that generates conversions and revenue.
Brand loyalty is the power of marketing. Reaching current customers with personalized cross-sell or upsell messages, with specific segments, is essential. But many marketers see global privacy regulations as an obstacle that can shrink their marketable database.
- Reduce the number of opt-outs
Avoiding opt-outs and cancellations is one of the most common challenges for marketers. While you may not have control over customer behavior, you can provide alternatives that can reduce the risk of “irreversible extraction of all email addresses”.
In traditional preferential management, consumers have three options:
- Go around the world
- Report as spam
- Manage preferences
- Place the user in the driver’s seat
Creating personalized customer experiences can lead to valuable brand loyalty and build the trust of your audience. Show that you hear what they want and that it meets their wishes.
A preference management center allows you to collect details about customer preferences so that you can create the most targeted messages.
- Centralize your management
You communicate with your users through different channels, platforms, and business functions that may be isolated or incorrectly synchronized with each other. Without a single centralized source of truth for consent and preferences, you risk disappointing your audience.
- Go beyond the regulated license
More than ever, privacy is paramount for consumers. Compliance with regulations such as CASL, GDPR, CCPA, and LGPD is essential, as is meeting customer expectations for privacy and security.
Amid ongoing privacy regulations, marketers can use preferred management as a way to respect data privacy and build customer trust. The unification of privacy and marketing meets the general needs of consumers. They gain valuable trust and know how to use their data safely to build a relationship on their terms.