An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes

Copyright legends correspond to a universal truth: they can destroy or cause your marketing campaign.

“Yes” is your title.

And it makes sense: the title is the first thing you notice. If people don’t read your headline, they won’t read your ad/content/email / etc.

Let’s take a look at some inventory statistics

Using numbers in your ad or content has proven to be effective.

BuzzSumo analyzed 100 million headlines and found that the main opening line for the most relevant news on Facebook was…

  • 1: “X reasons why …”
  • 2: “X things you …”

This discovery is similar to the B2B audience on LinkedIn, with two of the three most shared posts, starting with numbers in the title:

  • 1: “X ways to …”
  • 3: “X things you …”

A proven three-step formula

So, now that we know which headlines are the most popular, how can we really apply that information to reach our potential customers?

Because if something doesn’t apply to your readers, they won’t be interested.

The incredible formula of the E-T-C title

I use this formula to perfect a title. We will call it the E-T-C method. Unlike many other tips you’ve read, etc. Etc, this remains.

You take…

  • The final result that your client wants +
  • The time they can get +
  • Overcome any objections you may have

As well as the title of this article:

  • What are you looking for? To attract the attention of your (potential) customer.
  • What can you do? I am not a marketer or publicist.
  • When can I get this result? After reading this article in five minutes.

Another example:

  • [How to increase sales] + [In 7 days] + [without hanging up]
  • [Key executive facts] + [more than 3 business days] + [without going through gatekeepers]
  • [Attract more customers] + [in 2 weeks] + [No expensive monthly marketing contract]
  • [10x your productivity with remote meetings] + [in less than 3 months] + [without boss approval]

Violating E-T-C rules

However, you must understand that you do not always need the three elements:

  • Using the result is not bad: get more customers by contacting you
  • Improve the final result and the deadline: get more customers by contacting you in 7 days
  • Using the result, the timeframe is great – bring in more customers by contacting you in 7 days without breaking your quarterly profit on a website

The E-T-A method

You can also customize the formula so that your reader gets the desired result:

  • The final result that your client wants +
  • The time they can get +
  • The steps they need to take to get it


  • [I get more sales online] + [after 10 minutes] + [by phone with me]
  • [Get feedback on how to get your product sales] + [so that I can write your email] + [in just one day]
  • [Receive more product registrations] + [within 30 minutes] + [After attending my case study workshop]
  • [Do it to warm up potential customers] + [10 minutes before a meeting] + [watch this video]

Why Does All That Work So Well?

If your title is concise and complete, the reader will be informed immediately about what your product/service will do for him. It works mainly if…

  • Provide clarity instead of being smart. If your reader had a countdown to the end of the world that looked like he didn’t get the title right, would you still use it?
  • You use your customer’s language. Just because a title needs to be clear does not mean that it should make sense or please everyone. Your ad should act as a sieve. People who are naturally interested in what you offer will fall on the screen and read your ad/content/email.
  • Reach your biggest pain/desire point. The best news keeps people on track and arouses enthusiasm and curiosity. Incredible headlines get people excited, stop what they’re doing and learn more about what you’re talking about.
  • You are writing to a person. Even if your copy goes to a lot of people, write as if you were talking to someone. “Me, you, me” against “us, us, them”. It looks personal and gives the feeling that you are addressing the reader as a person. Suppose you are drinking coffee with a potential customer.
  • This may not be possible in the headline unless you use the E-T-A method, but most online ads allow you to make a call to action.
  • It is your customer, not your product. People like to talk about themselves and add information about their products/services. But you must describe your customer’s problem better than he knows; it happens when you think and talks about you and your product from their point of view.

“What can I do now?”

You have an excellent structure to start your titles.