Advertising’s hidden design and its impact on our culture

Advertising changes everything. Advertising promotes our expectations, our conversations, and our culture.

What motivates the media? Advertising.

Two types, translating Advertising and immediate brand advertising. Brand advertising is an incomparable visual aid, which you usually think of when you think of advertising. Media bullets, TV commercials, printed glass. On the other hand, continuous advertising is based on the behavior that can be seen. Advertisers, news catalogs, and many other types of digital media are considered the immediate market.

He’s angry for being a brand retailer.

What is the return on investment of $ 75,000 in full advertising in The New Yorker?

What’s the significance of the $ 3 million Super Bowl trade?

We have no idea. Brand retailers don’t do the math. Instead, they pay attention to culture.

On the other hand, it takes math to become a real-time marketer.

What is the meaning of this divisive propaganda? How many people use the discount code? How much did we get?

The challenge with new ads is this: advertising companies cannot immediately detect whether they are selling branded ads or advertisements. But most of the people who want to buy these ads can’t decide which one.

With the advent of many forms of advertising, it was brand vendors who took the initiative. Those who buy banner ads, podcast ads, or Facebook ads first are the kind of people who have the budget to spend on new ads that early user’s value. MailChimp makes a big profit by supporting podcasts, but you can’t see those ads. That is good for them too.

The next wave to hit a new type of media, almost always, is instant marketer insight. This is because retailers immediately make a lot of money and always invest in ads that pay for themselves. The point is, however, that direct sellers don’t care about applicants, they care about the response. As a result, there is a huge gap, the conflict between what the applicant wants (large podcast, authoritative website, quality social network) and what the buyer is looking for (clicks).

Consider this: the best instant advertising is the one based on power. Advertising where the main media are. Advertising where the media is not only highly appreciated and is the focus of the experience. Distributed advertising. Craigslist. Catalog. Sunday books and coupons. Yellow. Google AdWords. These are all types of ads that we can get rid of if they no longer exist, and they are all types of ads that are delivered immediately.

The best advertising, on the other hand, is information that provides information and entertainment despite the advertising, not because of it. These podcasts, media outlets, blogs, and newspapers are usually advertised according to their type of business, but the advertisement does not carry the product, it is the other way around.

Procedures that can:

a. If you are a media company that someday wants to be respected to attract brand sellers, refuse to promote it. Advertisers will immediately ask you to create a classified ad, which is Google Adwords, ads that we want to see just because they are ads. These are the most effective forms of direct marketing because your viewers want to look at them. It’s a kind of licensed marketing and it works. But the little time spent concentrating on fruit doesn’t lead to great podcasts, and the many popunders you can click on are the destruction of a lot of trustworthy websites.

B. If you are thinking of buying an ad, know well what the ad is for. Just because you can see clicks doesn’t mean you should. It is in the middle of the country, Holland directly between the brand, leading to disappointment, both for you and the media.

The challenge:

If you are a media company (especially a website or podcast, but maybe a conference or newspaper) and you have a craving for publicity, you will soon be listening to people. Selling right away requires you to sacrifice your long-run support readers and attendees to encourage them, who want more coupons to be redeemed and to be more ephemeral. Try to remember that these advertisers are not sponsors who care about your situation or long-term prospects, they are continuous marketers who will change to get the best possible time. That is immediate customer service.

B. If you are an immediate salesperson, your peers will motivate you to create more attractive ads than the most demanding salesperson. The problem with this, of course, is that you won’t end up here or there. It will not be culturally accepted as a brand seller can be, it will not produce the fruit you are looking for.

I am an immediate seller, it is entirely possible that I am expelled from the prestigious synagogue for saying this, but the truth is that it is not for or directly from and developed a media system that shaped our culture retailers.

Now that digital media is becoming a major driver of our culture, I am concerned that many media companies are expecting to receive credit from retailers immediately. That was not a good game.