If you are a marketer, be it a marketing agency, brand or company, or a marketing consultant, you are definitely looking for ways to give your customers or company an edge over the competition. You have Google Analytics experts, monitors, on-demand reports, and more. GA helped you get to where you are today.
You learned from the beginning how to harness the power of the data provided by GA, but last year you started to understand what is happening around you in the analysis. Watch a new playing field take shape. And you want to be in that field!
One way to stand out
The behavioral analysis allows you to track the user’s entire journey through the timeline of an event. View all actions on all events you’ve set up to track, be it 1,000 or a million events. They can be mouse pointers, open/click emails, CRM cases, and even sales. Visualize not only the actions but also the events between actions. The moments. Here you have a complete view of the user’s journey.
Many marketers think that behavioral analysis is an alternative to GA, but it is a myth. It is really a total replacement: a change from the old to the new.
Here is an example of why.
Disconnect vs. United and holistic views
Let’s say you’re helping a customer track users ’buying behavior with GA. You study the GA dashboard daily, follow the pages, conversions, click classes, and bounce rates. They are moments frozen in time. Screenshots. It happened this morning, yesterday, or last week. That is not what is happening now. Google Analytics provides static information.
By independently analyzing each user’s actions, you get a biased picture of what your customers are doing. The data is fragmented and takes a long time to be discovered. The behavior of the digital user is more than a single action in a frozen moment.
Make the most of your advertising investment
By viewing the complete picture of the total number of shares of your content, divided by different audiences, platform sources, and content categories, you will gain a better understanding of the type of content, social media platforms, affiliates, or other content sites that work best your options are to spend your money on advertising.
Customer behavior, when analyzed and integrated across all different touchpoints, can provide a solid understanding of the entire user journey and facilitate content optimization to maximize ROI in real-time.
Different routes for the same purpose
For example, using sunscreen (shown below) to show the analysis of the path, marketers can see multiple paths to a target. The circular sunbeam marks the most common paths users take to reach a goal, and behavioral disorders stand out as peaks. It is created as a dynamic, shareable report and allows you to choose a path or follow the path for more detailed information.
Lack of data means lack of answers
Where you are when you have a worrying question (see below) that Google Analytics can’t solve? And where is your client or company located? The data is simply not there.
This is where one of the strengths of behavior analysis lies. Using the segmentation feature, XYZ Travel was able to easily target users who returned due to this demand, allowing them to proactively send personalized push notifications or email campaigns to customers to increase sales while ironing. There are no very simple or complicated data issues when it comes to behavioral analysis.
As they say, a picture is worth a thousand words. With a behavioral analysis solution, these powerful visualizations are not only worth thousands of words, but also save time and money and maximize your brand’s or customer’s reward.