Voice search has recently taken center stage, radically changing the way consumers conduct online surveys. Voice-activated technology changes things; as marketers, we have to be ready.
In this article, you will discuss the field of voice research, focusing on current trends, potential growth, the effects it is likely to have on digital marketing and SEO, as well as some of the opportunities and barriers you may encounter as a marketer.
The adoption and growth of voice search
Previously, when we were looking for something online, we took our favorite device and typed a request on Google. Now let’s get on our phones and talk about it. The way we communicate with our devices is changing dramatically. About 55% of teenagers and 41% of adults use voice search at least once a day.
Although there is no basic evidence yet, voice polling will be more widely accepted by business leaders, but the jump between text-based and voice-based polls is very short, especially when you consider that there will be around 33 million votes available on the order to be. Predicts that favorite mobile devices will circulate the world.
How voice search affects digital marketing and SEO
The growing adoption of voice search will undoubtedly have a major impact on the way we conduct our marketing and SEO efforts. In fact, only the words we use in our voice searches change marketing content.
In short, research as we know it is changing. We are now forced to develop two strategies for our content marketing and SEO: one for customers who perform text-based searches and one for those who perform voice-based searches.
The opportunities that Voice Voice offers
Voice searches on mobile devices are three times more location-based than text searches; so if you have a physical store and the right voice search strategy, your business is likely to grow.
But that is not all. Search engines now also rank companies based on ratings. In short, if you have customers happy with positive reviews, it will appear at the top of Google’s recommendations.
Some obstacles you may encounter as a marketer
The implementation of voice search is underway while reformulating comprehensive content strategies takes time.
In addition, current technological limitations, coupled with the fact that voice search technology is still evolving and low usage compared to text-based search, means that there is currently almost not enough data available to optimize search by voice.
How to customize your B2B business with voice search?
Preparing for the impact of voice search on B2B SEO is no different from preparing a B2C SEO strategy. The first objective should be mobile optimized. Drivers looking for shipments of B2B products or services will be delayed by platforms incompatible with mobile devices, and that includes loading speed and user experience.
You also need to create new content that responds directly to the questions most frequently asked by your target audience. Long blog posts and news pages are great ways to target conversation-based questions.
How does voice search translate into transactions?
The steps that consumers take before they become customers have changed significantly. It is no longer about website traffic and impressions. With more than 67% of consumers using more than one channel and device to make a purchase, it has become increasingly difficult to recognize and is unlikely to change anytime soon.
Each year more channels appear, such as voice search, not to mention that there are also many new devices on the market. As a result, building an accurate attribution model is not as easy as before.
So keep in mind the many questions and tips in this article and start getting ready now if you want to be at the top of Google’s search results rankings soon. To stay ahead of the competition, keep up with the advances in technology and the SEO best practices that come with it.