7 Tips to Create Credibility for a marketing Website

Whether you’re a small business marketing to local shoppers, a large organization with customers to explore, or a fashion startup with a line of jackets to promote, building a website that attracts leads isn’t a day off. It’s easy to get it wrong.

Fortunately, many of the mistakes you can make have simple solutions. Here are some of the best ways to avoid some of the worst mistakes.

1. Don’t get stuck in the past

The first impression a website visitor has of you is based on the look and feel of your website. If it appears out of date, users will assume it is. For example, you should avoid color schemes that peaked in the 1980s, especially bright or contrasting tones that make the eyes tired.

Your logo is also very important: if visitors don’t see it right away, they can forget which site they’re on (awful, but true). Your logo doesn’t need to be in the upper left corner, but an equally visible location would be ideal.

2. Graph your progress

Not sure if you want to pay for SEO tools? Fortunately, Google offers its website analytics service for free. With Google Analytics marketing, you can track where your website visitors come from, what they click when they’re there, how long they stay there, and so on.

3. Take a look under the hood

Unless you’ve studied website programming, it’s better to hire a developer or use WordPress (or both!). Even when setting up your website with a marketing content management system (CMS), you might be tempted to edit raw HTML pages. New. This will only lead to chaos.

4. Respond to the new wave

If computer-only sites are from the Stone Age, mobile versions will be medieval at best. The use of smartphones and tablets is constantly increasing and more and more users are discovering websites on the go. However, criticizing separate mobile versions of a site means wasting resources converting and wasting time managing two iterations of the same site.

5. Create marketing content that speaks for itself

You hope your product or service will only attract people to your site, but the Internet has other plans. You have to create good content or no one will know your marketing site exists. Google and other search engines are more likely to give you a boost if your material is elegant, interesting, and useful. That means there are no tricks or urgent tasks.

6. Social media is your friend

No place is an island. The internet is a big community and all lines of communication come together on social media marketing. Upload your videos to YouTube, the latest news on Twitter, and create a Facebook fan page. Local businesses can link their websites to Foursquare. Startups can spark interest through Google+. The more social media services you subscribe to, the more opportunities you have to drive traffic to your site.

7. Conversions are the goal, not the whole game

Don’t fiddle with or get discouraged with conversion numbers, especially at the beginning. Yes, you need conversions to keep growing as a business or website, but small wins pave the way for success. With every blog post you write, plugin you install, product you submit to the sales page, or article you move to a third-party website or blog, the higher your SEO ranking will be. That means more brand recognition, more followers, greater web presence, and more feedback on how to keep improving your site.

Focus on eliminating the little things with a tap, and the big ones will get even better.