More than 2 million blog posts are published every day. It’s no wonder that many marketers find it difficult to come up with new Content Marketing ideas to fuel their marketing efforts.
Still, 99% of marketers agree that a constant supply of creative ideas is critical to marketing success, according to a study conducted by content marketing expert Jean Spencer.
So here are seven tactics to help you generate your hurdles with the idea.
Create a content product
Your audience has millions of content vying for their attention and you need to prepare to connect with them. Content is no longer just a medium, it is a product in itself.
See what tends
Avoid using newsletters just to benefit from the research or you will disappoint readers and loyal fans. However, if the news is relevant to your industry and niche, you should have an opinion about it. You can just report the news and offer ideas on how your supporters can handle change, but lack of opinion is a missed opportunity to establish innovative leadership.
Answer important questions
Lack of ideas is eliminated if you listen to your peers and your target audience. Active forums and discussions are full of questions waiting to be answered and key tactics yet to be explored in depth.
Conduct competitive surveys and other surveys
Many people consider business competitors to evaluate their content. Why not industry experts? The best blogs? In terms , it’s your competition. In fact, even companies that don’t compete with the product, but serve the same audience, can be good references for content ideas.
Subscribe to the most important newsletters in your industry and follow the owners’ accounts on social networks. You can check out the best newsletters to subscribe to by checking the Alexa rankings of the associated sites (the Alexa ranking factor in traffic, which can give you a sense of popularity/success).
For example, if you write about olive oil, you can discover the different cuisines and countries that use it and its history and discovery in each country and cuisine. You can also include famous recipes, health benefits, and various properties of the oil. Google’s advanced searches can help you find ideas. You just need to identify the right elements (that resonate with your audience) to include in your content and make sure they’re relevant to your product.
According to a Harvard Business Review article, multiple perspectives enable innovation.
Rather than relying solely on the ideas of your marketing team, you can involve all employees. Some employee advocacy platforms allow employees to suggest content so they can build a set of ideas.
Use the right tools
It can be difficult to keep up with all the trends in content marketing and rely solely on manual processes. You can also use tools to filter and present ideas to work with:
- Google Tip: With an incognito browser window, you can use Google’s autocomplete search to find interesting ideas.
- Google AdWords: Remove keyword filters and experiment with different keyword combinations in AdWords to get content ideas.
- HubSpot Blog Topic Generator: Tips in this tool can generate interesting ideas.
- DrumUp: Organize content from top sources based on keywords you define. App suggestions can be great for finding content and ideas.
- GrowthBot: This tool can track the most important articles from a website or niche in your Slack channels. You can use headlines to identify trending patterns for your content.
- Talkwalker Alerts: You can use this tool to set up keyword alerts for your industry to stay up to date with the latest content.
- TweetChat: You can search for relevant Twitter chats and conversations on TweetChat and use the questions/discussions there as references for your content.
Accounts set up in some tools make it easy to find content marketing ideas when you need them.