If you want your customers and prospects to see your content as less annoying and more like valuable, useful, or entertaining marketing, you need to rethink your content strategy.
Here are seven proven ways to increase your leads and optimize your conversion rates.
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Blog post
A blog is one of the unique forms of content marketing and can be used to promote most websites and online stores.
One of the biggest benefits of a high-quality blog is the ability to improve a website’s search engines through keywords. A blog with good advice that catches the attention of consumers can increase traffic to your site and help consumers decide whether to buy your product or use your services.
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Video
Videos that explain your product or service can significantly increase your CTR and conversion rate and are much more effective than simply promoting your product on another YouTube video; after all, no one likes the ads they need to watch.
Your marketing video should inform or entertain your audience and draw their attention to the product, ideally within the first ten seconds. Your explanatory video should last no longer than a few minutes and should try to get the audience’s attention, generating interest every twenty words.
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Interactive quizzes/trivia
Interactive polls are a great way to drive traffic and get new leads. To be successful, quizzes must provide some form of entertainment. They need to get involved and get involved in something very popular in today’s culture like television shows, movies, books, and even food. Questionnaires should be interesting enough to attract potential customers and then give them a result, for example, based on general knowledge, allowing them to share their results with friends.
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Surveys / Polls
Surveys and polls differ from questionnaires in that they do not require knowledge of a topic, only opinions. It is also available in several forms, including on-premises (a pop-up when people visit your site), customer surveys, and third-party surveys.
People like to share their opinions and thoughts. By providing you with a way to express yourself, you and the consumer can benefit from it: users can share their opinions and you gain valuable information on how to improve your products, services, and website.
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Infographics
Infographics are read much more than text. They can visually engage, educate and inform potential customers about your industry or specific products or services. It should be easy to understand.
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Contests and gifts
Gifts and contests, similar to interactive quizzes, are designed to generate leads by gaining public acceptance through the sending of emails or phone numbers. Hosting an engaging contest, mixing text and images, and attracting consumers with the potential to win a prize leads to high conversion rates.
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Personality Assessments
Personality ratings are a very popular form of content with audiences because people are naturally curious about your personality and want to get to know each other.
If the reviews are linked to popular cultural features, similar to quizzes/trivia, users will likely share the results of the reviews on social media for their friends to participate. For example, ratings might include “What character are you [TV show, movie, etc.]” and “What is your animal mind?”
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Ultimately, not all of these content methods are right for your business or service. Also, the results differ between sectors and individual companies, and some may not be related to your business. But not all forms of content are needed to succeed.
Don’t be afraid to try out new content or marketing ideas. What at first glance may seem like a silly proposition may turn out to be incredibly successful for you.