Audio Marketing works the best because most people listen to their favorite music, audiobooks, and podcasts while driving. It can be said with certainty that audio content is not only an important part of our life but also occurs naturally. Since the early days, people have relied on the spoken word for communication and learning.
In the past few decades, we have also seen a major shift in communications through electronic devices. Influential IT and technology companies compete for personal artificial intelligence assistants who understand and accurately monitor our audio commands.
A survey found that 65% of users said they regularly asked their personal AI assistants frequently asked questions. In addition, 40% use it for driving directions; 25% bubble; 23% said text messages or emails; 17% receive updates; and 9% carry out other activities, such as scheduling appointment reminders.
Can these new audio trends be used for marketing purposes?
Why audio marketing
You use marketing to advertise your business, increase sales, increase brand awareness … Consider adding something more to your campaigns, something that has been overlooked until recently: audio from content marketing campaigns.
Although visual messaging has an impact, audio marketing is no different. Marketers need to adapt to people’s behavior to reach them. Furthermore, relying only on text and writing perfect content marketing articles is not an easy task. Therefore, alternative content marketing strategies must be considered. Six ways content marketers can use audio marketing
- Sites and blogs
- Record your messages and distribute them as podcasts
Let your audience choose their preferred medium; You can also attract new target groups. A good example is the Pulizzi and Rose podcasts from the Content Marketing Institute, which provide ideas, useful tips, and news from the content marketing industry. Joe publishes a weekly blog post about the program, with sponsors and a call to action to subscribe to the podcast.
You can also create a dedicated page for your podcast and turn it into the main generator. If you’re not sure what to look for, check out the Rainmaker.FM podcast page. And to help you present your content in easy-to-use formats and layouts for all types of customers, you can use a tool like Kajabi to easily upload documents, presentations, images, and audio files.
Improve site navigation with audio
Playing audio on your website is only a good idea if you make sure it can be turned off so as not to disturb your visitors.
Record testimonials from your customers or include audio titles of your articles
Use a tool like Podbean.com to learn how to create sound clips and get more references. Rewardstream explains how referral marketing works: “Capture and engage your customers at the exact moments when they are most satisfied with your brand, your business, and your products.” Study your customers and find out what attracts them; record sound elements according to your taste.
- Social networks
Social media is essential to your content marketing strategy. The question is how to make a hook to generate likes, shares, or comments. (For example, Verge uses an image in the first few seconds of his videos to let the audience know that he must turn on the audio.)
Use Facebook Live Audio
You should not limit the flow of audio to your website or blog. If your fans/customers use Facebook, use the live audio feature to broadcast your message live.
Try all the features introduced by Facebook, as it is the only way to know if a new feature is adding value to your business.
In an interesting live video starting at 6’50 ”, Erik Fisher, Kim Reynolds, and Joel Comm discuss the benefits of Facebook’s live audio.
Use music to create branded content
Create playlists on the most popular music streaming channels and distribute them to your fans, customers, or followers. Show your brand’s personality and it will attract fans. For example, Pepsi has Pulse Pop, a radio station on Apple’s iTunes Radio, and Toyota created a station on Pandora with exclusive interviews with famous artists.
Use music as a target element in paid social ads
About 80% of your audience uses multiple social media platforms. Unlike traditional targeting strategies, targeting social media ads can be affected by consumers’ listening habits. Major music distribution platforms, such as Spotify, iHeartMedia, and Pandora, are developing technologies designed to deliver specific ads and target listeners based on their favorite music genres.
Jack Krawczyk, vice president of Pandora, told AdWeek: “Brands can now collaborate [customer information] on what Pandora has done with multicultural communities. This allows ad communities to facilitate their purchases with more integrity.” ”
People are busier than ever, and more and more people learn by listening to podcasts while doing multiple tasks at the same time. Audio content can be perfect for promoting your company or brand.