You are in your first bag. Booths are brilliant, industry companies are here live and potential partners are your best bet. Tradeshow can seem overwhelming, especially if you’re starting a business or are new to the show. Unless, of course, you have some tips and tricks up your sleeve.
Fortunately, thanks to an article you read about getting your first scholarship, you know exactly what to do to make an impression…
Promote the event like you’re the host
Promote the fair and your booth in the weeks and even months before a fair.
Bringing visitors to your booth at a fair is a great way to attract people who otherwise wouldn’t know about the fair. And increasing the number of visitors at a fair, precisely because you have informed other people, increases the chance of many visitors to your booth.
If you can afford it, also consider paying for passes for your best customers or for lanes you really want to convert.
Set goals for your company
The key to a successful Tradeshow is the amount of preparation you do in advance. Once you know you’re getting a scholarship, start making plans. Plan in detail: from how you arrive at the promotional items you leave on the counter.
Visiting a fair is an investment. So start with a comprehensive plan, business goals, and achievable ways to reach your goals. Set measurable goals for the event and meet them.
Be an insult to the righteous, not to defend yourself. Don’t just react to what’s happening in the stock market. Make an action plan and make things happen.
Create a killer tradeshow booth
If you started a booth yourself, you need to understand everything, including a realistic budget in mind… and still get the best out of your booth. Therefore, thorough research and planning are required.
Your booth is your platform to engage your audience. Treat it as if it were on your website or shop window, with attention to detail and lots of energy. Follow these good practices:
- Use bright colors. You need to differentiate yourself from hundreds – or thousands – of other cabins in the program, or at least the few cabins closest to you. One way is to use bright colors in your booth design. Try neon lights and light movements to get attention.
- Be accessible. You and your employees must be personal, friendly, and ready to deal with potential customers at all times. Dress professionally and greet people with a smile. Use a variety of promotional items to appeal to many different people, rather than limiting yourself to just one bag sharpener or bakery. Be confident and talk to everyone and instruct your team to do the same.
- Play a game. There’s no better way to excite interested shoppers than with the promise of a cruise for two or a free steakhouse meal. Whatever your budget, a Tradeshow or promotion is a great way to generate interest and potential leads. Use your products or services as a reward if you like. Ask visitors to fill out a contact form or add their email addresses to a list to enter the contest.
- Use social media. Your booth at the fair needs its own social media marketing plan. Plan to engage visitors via social media with an exclusive hashtag, live podcast, or special incentives for visitors to visit your booth. Integrate social media into your booth for a cohesive, effective, and engaging campaign.
- Hire booth staff to look after them. When you speak or participate in a conference or outside your booth, you put your booth’s fate in the hands of the team you nominate. Tradeshow your booth with people who have an interest in your business and who really care about the success of the show. Otherwise, your team may drop the ball and make all other efforts in vain.
Your first position in the stock market may not be able to compete with competitors with big budgets, but what you excel at can catch up with your heart. You don’t have to spend money on expensive lamps or extra costs for an excellent location. These things help, of course, but don’t necessarily determine which cabins will be the most memorable.
Be the booth that gets people talking with unusual design ideas, super-friendly staff, and exciting competitions.
Network like a champ
Trading services are invaluable for networking opportunities, and networking is very important if you just want to put your brand to work. This is the name of the game for connecting with potential business partners, new leads, and intriguing prospects.
In any case, make sure you have the opportunity to speak well. Don’t make your speech a sales point. Instead, it showcases your valuable content, research, and missions. Most visitors did not pay to go to a store. They want to hear relevant lessons.
Have a good time
Above all, remember that guessing should be fun. It is designed to allow people with similar interests to meet, communicate and learn from each other.
Scholarships are beginner competitions in many ways, but they are also an opportunity to make a positive impression on key people in your market. The easiest way to make such an impression is to relax, have fun and enjoy your time at the fair.