5 Reasons to Prioritize Spending on Website UX Design

Allocating a budget for a website is always a challenging task. It is essential to work with all financial resources while dividing these expenses into appropriate tasks. Priority is a necessity and user experience (UX) should be at the top of the list.

Focusing on the site’s user experience means providing users of your service with what they need quickly and easily. This is especially important when managing B2B marketing and communications.

A business consumer looking for a product or service is likely looking for a problem or problem. This user doesn’t have the time or patience to dig through irrelevant texts, animations, and videos to find a solution.

User experience has long been considered an afterthought. Let’s take a look at five reasons companies should address user experience needs and focus on the right features in the field.

1. Changing your website design takes time and money

Creating a new website can be exciting, but it’s an expensive process. It’s essential to fix it first.

If you don’t meet the demands and expectations of your audience, your user experience debt will increase. This issue needs to be resolved sooner or later, and the longer you put it off, the more expensive and invasive it will be to redesign your site.

Bring professional expertise to plan your site’s user experience strategy and don’t launch it until you’re done. Test, adjust, and check constantly to ensure you don’t fall into the basic pitfalls.

You need to redesign your website at certain intervals. Nothing lasts forever and new UX trends will emerge. However, if you have solid ground, these adjustments are likely to be small and manageable. If a bad user experience means that a developer has to recode the entire site, leaving your company in a vulnerable position.

2. UX delivery generates customer loyalty

Business loyalty must always be a priority in B2B companies. It costs five times more to attract a new customer than it does to generate new customers from an existing one.

Loyalty is the key to doing business. Closing a contract with a large company can be time-consuming and frustrating. Constantly arguing for new customers is exhausting, especially if your cash flow depends on your revenue.

If your UX design offers a simple, straightforward approach to your customers, it’s more likely to stick with you. A company is unlikely to fix that it isn’t broken, and a positive UX can even weigh out periodic price increases.

If you strive to build a new customer profile and capture your site’s user experience in it, life becomes much more enjoyable for all parties.

3. Superior UX saves the business time

How long does it take for your company to clarify doubts and solve problems? If these issues are related to your online presence, you can eliminate worry about the excellent design of the -X site.

Ways to save time for you and your prospects:

  • Strategically placed FAQ pages to solve the most common questions
  • Chatbot software to manage initial user requests
  • A direct path to the sales funnel to receive payments that do not exclude intermediaries
  • Contact forms that allow users to contact you automatically, reducing the number of calls

No business will succeed if it eliminates all human contact with its customer base; however, a great user experience can make automated interactions with the site a pleasure rather than a chore.

4. Website UX and SEO go hand-in-hand

All roads start with Google in the modern world, which means your Quality Score must be correct to achieve SEO success. A solid and compelling UX reaps the benefits of a solid SEO strategy.

Gone are the days of Google’s keyword algorithms. Today, user behavior is just as important as assigning a Quality Score.

Users who can browse a site and easily find what they’re looking for are more likely to resist. A sloppy and poorly designed site that doesn’t follow the basics of a great user experience will likely fall under the dreaded 15-second rule. This lowers your SEO score and your website ranking.

Include UX-related things, including mobile compatibility and loading speeds, in your interim budget. Spending a fortune on content creators is counterproductive if the user experience is inferior. Users don’t stay long enough to admire your beautiful copy.

5. Excellent UX design increases conversions

There’s no denying that the B2B marketplace offers fewer impulse purchases than B2C. However, impulsive behavior still prevails in the B2B sphere. A higher UX may not lead to direct conversion, but it does increase the chance of a possible sale.

Think about the journey of a B2B consumer. Your potential customer is probably looking for a solution to a specific problem. However, just because users identify a pain point doesn’t mean they know how to fix it.

The important thing is that you have established a connection. While an emotional connection is less common in B2B communication, you’re not putting your prospects at risk by building a connection through your site’s efficiency and helpful user experience.

It’s up to you to decide how much of your budget you’re willing to spend on user experience design when creating a new business website. The European Business Review recommends 15-20% of your project’s total budget. If you’re willing to invest, the long-term benefits of a great user experience speak for themselves.