Part of a modern Email marketer is digging through the data, so let’s get right to the statistics.
Companies that use marketing automation have conversion rates 53% higher than non-users and 3.1 percent higher annual revenue growth than non-users. Despite these findings, some marketers are reluctant to embrace email automation. Most conservatives think that adoption and integration will be too complicated, too expensive, or too long.
The successful implementation of an email automation solution indeed takes some time to slow down. But automation doesn’t have to be complicated and doesn’t have to scare you. After all, most of us automate all of our personal lives, even when we don’t realize it: set up monthly bills for automatic payment or schedule regular income supplements.
Email automation applies the same principle to your marketing on a large scale.
1. Automation = greater involvement
Want results you can be proud of at the next meeting with your boss? Automation can help. According to Epsilon, activated emails average 70.5% higher open rates and 152% higher click-through rates than traditional bulk messages.
2. Lead magnets attract subscribers
Create an irresistible lead magnet and you’ll attract lots of new contact opportunities. I like that? Link your sign-up form to great content (the main magnet) and automatically collect top potential email addresses.
Choose something valuable and immediately usable, but also specifically beneficial to your unique audience. Maybe it’s a discount, an e-book, or a webinar – any content that sparks the interest of your future customers should work.
3. Don’t forget the warm welcome
New subscribers are the key to the success of any marketing program. They are busier; Since they’ve never seen your content, they’re statistically more likely to click and open your posts. An Experian study found that welcome emails have four times the open rate and five times the click-through rate of traditional newsletters.
Make a great first impression on new subscribers by creating an automated welcome flow. A welcome flow gives you control over how your subscribers are introduced to your brand. Most importantly, it builds trust and helps you build a relationship with your customer.
4. Continue with the content… as long as it’s relevant
Relevant emails generate 18 times more revenue than regular (raw) emails, according to Jupiter Research, so tailor your emails to match the main magnet they found you with.
For example, if subscribers found you at a conference and stole some free stuff from your booth, your email should not only remind them of who you are but also connect you to that shared conferencing experience. Add a reference to that main inspiration or the equally inspiring chocolate cupcakes served during your coffee break.
5. it’s all on time
Automate for all occasions, but make sure the timing and message are correct. Birthdays, anniversaries, and recent purchases are all perfect triggers for an automatic and timely message from your brand.
Easily schedule an automated special offer email based on a date and send it annually on your subscribers’ special day – an easy way to stay informed and build loyal customer relationships.